In business, it’s all about value.
But “Value” is subjective.
What you value isn’t necessarily what others value.
So how do you get others to value Chiropractic in the way that you value Chiropractic?
You don’t.
For decades, Chiropractors have tried to make the public as passionate about Chiropractic as they are. And while some patients are receptive to that message, most aren’t. That’s why many patients drop out of care, never come back, and never refer… if they started care at all…
Nevertheless, Chiropractors continue to pay good money to hear the same old things…
- Become more “principled”
- Educate better
- Get excited about ChiropracTIC
That message works ON Chiropractors but NOT on THE MARKET.
They (Chiropractors) get excited when they are around other Chiropractors who value the same things as they do.
In Chiropractic, there are two separate and distinct industries…
- One “sells” to Chiropractors
- One “sells” to Patients
What you’ve been “buying” all these years has been created and crafted to your wants, NOT your patients’ wants.
To get patients to VALUE what you SELL,
YOU must VALUE what they WANT!
That’s what sets ChiroTrust and its members apart.
We focus on THE MARKET and ChiroTrust does the marketing for its members so that they can focus on their PATIENTS.
