Why I Don’t Do Videos

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Pay attention… this is a marketing lesson…

In this digital age, with a computer and smartphone, you can almost duplicate a live face-to-face experience.

So why don’t I do it?

Why don’t I use videos of me—either live and recorded—daily, weekly, or at least a lot more often?

The reason isn’t exactly what you think.

It’s not due to the hassle of set up, shooting, editing, etc..

It’s not because I don’t think that video has some value.

And it’s not because I hate seeing myself on camera (which is actually true).

HERE’S WHY I DON’T DO VIDEOS…

  1. Because “everyone else” does videos.
  2. Because I like the freedom to work anywhere and at any time.
  3. Because I have one unique ability and creating videos isn’t it.

So should you do videos?

Maybe. Maybe not.

Do what you are good at.
Do what you enjoy doing.
Do what works. (“Works” = Desirable outcome. This is huge.)

BUT THERE’S A CAVEAT…

No matter what you are doing, it better be the best use of your time.

…and “the best use of your time” changes OVER TIME.

What used to be worth my time isn’t anymore.

It’s how I evolve and become more efficient and effective.

It’s why I say “no” to so many opportunities.

It’s how ChiroTrust keeps getting more elegant in its positioning, messaging, and processes.

So about 1-2 times a year, question what you do.

…The why, The what, and The when.

That’s the lesson!

About the author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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By Ben Altadonna

About Author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+