Between “How?” and “Why?”…I’d take “Why?” any day.
“How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper.
“Why” taps into laws, principles, and human psychology.
Here’s the “Why” behind the ChiroTrust system…
Social Proof – Building demand through the association with others. ChiroTrust enhances your credibility and eliminates your need to boast, defend, and over educate.
Pull, not push, marketing – These days, people are more immune to selling postures like discounts, limited offers, bonuses, and high pressure. ChiroTrust gives you the ability to let patients go before they let you go. In an elegant way, each patient believes that you care about them but will continue to thrive with or without them.
The feeling of belonging – People don’t like to be ignored. Like a laptop computer, they turn off if not touched in some way. ChiroTrust keeps in touch with your prospects and patients for you by creating value. In other words, ChiroTrust “marketing” tells your prospects and patients that you care about them even when they are not in pain or giving you money. That’s attractive.
Authenticity – ChiroTrust allows you to be your natural self. People know when they are being told or sold. These days, they want to support people and businesses who are fair, honest, genuinely pleasant, and who put “doing the right thing” before money.
Putting others first – ChiroTrust, in combination with the 4 day work week, makes it easier to focus on work (and patients) when you are working, and on other things that are important to you when you are not. Patients respond to doctors who look and are healthy, relaxed, and “in the moment.”
As the founder of ChiroTrust, each day I strive to make ChiroTrust better and better for you and your patients.
…but working together is where the magic happens.
