On Monday, I talked about reason #1:
“They think and act like a Chiropractor,
a technician, an employee….
and Not Like an Entrepreneur or Business Owner”
Tuesday, reason #2:
“Inaccurate Thinking”
Yesterday, reason #3:
“Knowing”
Today… Reason #4:
“Replacing—Not Retaining—Patients”
For more than 20 years, I’ve worked in the trenches for Chiropractors and although it’s painful to think about and accept, your growth comes from retention, NOT replacement.
Now, I’m not talking about growing your “PVA” (Patient Visit Average). Docs who focus on PVA become salespeople and NOT doctors.
I’m talking about retention.
Retention of reputation.
Retention of relevance.
Retention of relationships.
See, it’s not how many visits per patient that counts.
It’s how many patients respect you.
How many patients refer.
How many patients return…on their terms, NOT yours.
This is what ChiroTrust helps its members with.
…and THIS is the business that you’re really in.
A patient who sees you for 3 visits and gets exactly what they wanted from you is MORE valuable to your practice than a $5,000 P.I. Case who never refers or comes back.
Once you get that, everything changes.
Happier staff.
Happier patients.
Happier doctor.
Less stress.
Less overhead, more profit.
More time off.
…and yes, all the new patients that you can ever handle.
