What is Chiropractic?
Chiropractic is NOT what you say it is.
It’s what the PUBLIC already thinks it is.
The problem is, the definition of the word “Chiropractic” varies from person to person and nothing you can say in your practice marketing will change what they already think it is.
And THAT is why you should NOT promote “Chiropractic” in your marketing.
That’s dangerous.
Instead, promote ONLY what patients want because this doesn’t vary from patient to patient that much. You should know what they already want.
You are not the customer, they are.
You must think like them.
You must create a slippery slide that enables them to be easily attracted to being OPEN to communication from you.
Some will become patients and over time, most of them will come back and refer others.
Sell the baby, not the bathwater.
Sell the hole, not the drill.
And lastly, remember this…
“Prevention is the hardest sell on the planet.”
…and contrary to all the warm and fuzzy hype sold TO Chiropractors, it is what it is.
Embrace the real world and you’ll help more people through Chiropractic.
Because the “should be” world doesn’t reside on planet Earth and never will.
Finally, building a practice is easy. All most D.C.s need to do is get out of their own way, become really good clinicians, do the right things, and allow ChiroTrust show them how while promoting their PRACTICES for them.
