Let’s face it, Chiropractic is not about simple unrelated fast and cold transactions.
There’s back and forth communication that goes on at the consultation, exam, “report of findings”, and during each and every visit.
Each visit builds on top of the previous visits.
Relationships are created.
I guess that is why D.C.s assume patients want (or at least will tolerate) learning more about lifetime wellness or ongoing “maintenance” care.
But statistics tell us something different.
Across the board, most patients just end up not coming back.
Why is that?
It’s because prevention is and always will be a hard sell.
It’s just not how most people are wired.
But the good news is this…
If YOU let them go before they let YOU go, more will come back and refer others.
For sure.
“Drop outs” will cease and, over time, your patient visits will go up, not down.
The KEY is to let them go before they let you go…and if you really want to see how effective this is, don’t mention future care at all. Just let them go and ideally, let them go the moment they think that they are done.
It’s not about you. It never is. It’s about who they are, how they think, what they want, and how they act.
Be in alignment with that and watch what happens!
They will come back…not for weeks or months, but for years!
