Straight Chiropractic is often misunderstood by both doctors and patients.
Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success.
In a nutshell, what we and you should be about is meeting patients where they are at. THAT should be the “front end” or “front stage” aspect of your business and any message that doesn’t EXACTLY mirror that will drastically reduce the size of the audience, the effectiveness of the message, and the amount of new patients who pay, stay, and refer.
Basically, to attract in NON-referred-in business, you must focus on sizable markets that already exist and whatever you do, don’t try to create one.
In other words, what is positioned, communicated, and perceived should be 100% congruent with where the typical new patient (who was NOT referred in) is ALREADY coming from.
So the big question is, is there a sizable pre-existing market for the Chiropractic message as the front-end of your Chiropractic marketing?
First let’s discuss what Straight Chiropractic is really all about.
I think that you’d agree that the majority of “straight” Chiropractors talk about innate intelligence, above down, inside out principles, optimal function, and treating subluxations, not symptoms.
Like Chiropractic of all genres, every straight D.C. presents his or her care differently.
Some truly are “straight” and don’t accept insurance, don’t treat symptoms, don’t diagnose, don’t use any modalities, etc. …but the majority are not.
So before calling yourself a straight D.C. and proclaiming you practice straight chiropractic, before judging others, get real with how you are practicing and keep in mind, there’s no right or wrong way to practice.
It’s a personal choice and like all choices, saying “yes” to one thing often means saying “no” to another.
Every choice comes with its own set and level of costs, benefits, and consequences.
With this chiropractic marketing tip, I merely hope to help you get a clearer vision of reality so that you see what’s really going on behind the scenes with consultants, doctors, and patients before committing to the price you are willing to pay in terms of time, money, resistance, and results and the way you are going to go about getting what you want.
