I’m sure you’ve heard that before, from both D.C.s and consumers.
Don’t believe it.
Don’t worry.
The market takes care of everything.
Those who deserve to succeed do.
Sure, there are some Chiropractors doing well for the wrong reasons but they don’t last long. They never do.
- One day, their board will call them out.
- One day, their practice will become overwhelmingly complex and their profits will shrink.
- The rat race, the stress, the guilt… will eat them alive.
If you know in your heart that you are over-treating, over-charging, selling more than serving, then don’t wait ‘til things get even worse.
You can reinvent. You can simplify. You can get your life back.
But if you are struggling miserably, know this…
It is NOT because there are “too many Chiropractors”.
There are plenty of practices hanging on by a thread in populated and underserved markets.
And EVERY MARKET, EVERY CITY, EVERY TOWN…
Is underserved.
Be patient. Put in the work. Put patients first.
Success is a symptom.
No matter where you live, when you deserve to succeed, you will.
Not a day too late.
Not a day too soon.
It may happen in a few years, a few months, or even a few weeks.
But it only can happen one day at a time.
So don’t waste today. If you do, you could go 2 steps back from yesterday’s 1 step forward.
Don’t let up.
