Seminars.
They can be a great way to consume information.
They are also a great way for seminar promoters to pitch their wares and to invite other speakers to go on stage to do the same.
For many seminar hosts, it is how they make a living. It is the “backend” of their business and usually the most profitable.
But that’s not a big deal. Buying products or services at seminars is a choice.
The problem lies in seminars that are created purely to suck money out of their attendees. In Chiropractic, it’s a common occurrence.
Additionally, the communication is typically out of your control. For the most part, you are held captive. You have very little say in what is said.
That is why…
#1 – For ChiroTrust members, I no longer charge extra to attend our quarterly live strategy and support meetings.
#2 – I NEVER sell anything at these meetings, nor does anyone else.
#3 – They are not “seminars”. They follow a “committee” format. Attendees work on themselves and their practices…matched up with small groups of doctors with similar practices and goals…all in one 12-hour day.
The Committee helps doctors simplify their practices, increase profits, and create a more elegant practice…at no additional charge.
