When it comes to “landing” pages, “squeeze” pages, or “marketing funnels”, thank goodness most of you don’t know what I’m talking about.
Typically it’s those websites that ask for at least your email address in exchange for a video, a “free” report, some sort of “tool”, or access to additional information via a webinar, teleclass, or maybe even a live event.
These strategies were once very popular—mainly because the mass market never experienced it.
But now almost everyone in the mass markets know the drill and they are less likely to respond to these types of offers.
What’s keeping the strategy on life support now are Internet marketers selling the idea to niches and industries like Chiropractic, Dentistry, Heating and Air Conditioning, Real Estate, etc..
From time to time, even ChiroTrust offers free stuff to D.C.s in exchange for their email address BUT what may work “ON” you doesn’t work as well “ON” consumers and patients.
And there are many reasons for that.
Personally, I think that most “Internet marketing” positions you as an Internet marketer, not a Doctor.
What works better is giving patients what they want and then maintaining that relationship with valuable and relevant content both on and offline but not with ads or squeeze pages.
See, elegant marketing is virtually invisible.
It is not obvious. It’s not blatant.
What is elegant marketing?
Elegant marketing is when the product IS the marketing.
The “marketing” is invisible.
Is invisible marketing simple?
Quite the contrary.
It is more complex and has more moving parts than any other type of marketing and like ChiroTrust’s “Done for You” member marketing, it’s extremely proprietary.
Let us worry about the how.
It’s what we do best.
