Don’t know Dan Kennedy?
He’s known as the “Professor of Harsh Reality”.
That is why he makes so many people feel uncomfortable.
He tells the truth.
How it really is.
Not how we wish things were—including markets, people, clients, patients, etc..
In the last 30 years, he has been a consultant to some of the biggest names in marketing, including me.
He’s virtually retired now but you can find some of his talks on YouTube for free.
Just put “Dan Kennedy Marketing” in the YouTube search field.
Although some of his strategies are outdated, the psychology that everything is based on is not. That is why he is as relevant today as he ever was.
Why?
Because peoples’ behaviors don’t change.
They, including you and me, are very predictable.
I’m not afraid to give credit where credit is due.
Dan and I have worked together on projects and I owe a lot of my success to Dan.
So what’s the #1 thing Dan Kennedy taught me?
Tough question. I’ve learned a ton from him.
A ton.
Takeaways that money can’t buy.
Byproducts of hundreds of hours of one-on-one conversations and project work.
But if I had to come up with just one thing, it would be this…
“Most people are wrong about virtually everything.”
Industries.
Business owners
Consumers.
ALL ARE WRONG MOST OF THE TIME.
Knowing/accepting this helped me question, test, and think more accurately.
So before you take a stance on what you believe to be true in your business, start with the assumption that you are probably wrong.
How do you know if you are right?
RESULTS.
But the discussion of results is for another day.
Actually, for another week.
Next week, the entire week’s worth of emails will be dedicated to that one word: Results
I will define it as it relates to your practice….
What it is.
What it’s not.
And how to know the difference.
…because too many Chiropractors think some things are working for them and they are not.
…and that some things are not working for them and they are.
…and that most things that they are doing or are be told to do will never “work”.
So stay tuned.
