Doc,
What makes building and maintaining a practice a whole lot easier is asking yourself this question…
“Is my product something that people already want?”
The answer has to be “yes”.
Did you notice I said “already”?
This means that over explaining, convincing, persuading, and overcoming objections must NOT be necessary.
I also said “want”, not “need”.
Like it or not, people buy more of what they want than what they need.
You and I are no different.
This is “real” not “should be” world stuff.
Reality, not fantasy.
…and when the solution doesn’t require over explaining, convincing, persuading, and overcoming objections, then it’s not only easier to service your customers (patients) , but it’s much easier for them to tell and refer others.
So what can or should you eliminate from your practice that requires you to over explain, convince, persuade, and overcome?
Something worth thinking about…
