Share on Facebook Share on Twitter This is why “multiplication through subtraction” is such a valuable mental exercise… How can you reduce your need to be anywhere? (Reduce) What items at home or office can you sell, give away, or throw away that aren’t adding value or more free time to your life? (Get rid of) Who should you spend less or no time with? (Detach) Is there anything that you still do...
Stand Apart, Doc!
Share on Facebook Share on Twitter You hear a lot of D.C.s say that Chiropractors need to “come together”. Personally, I strongly disagree. Here’s why… It’s unfortunate but do you really want to associate yourself with D.C.s who repel patients, are controversial, and are obviously struggling in practice? I’m not sure the exact numbers, but this probably represents over half of the D.C.s out...
All or Nothing
Share on Facebook Share on Twitter There are many ways to run, position, and promote a business but the least effective ways project some or all of these characteristics… All or nothing. Black or white. In or out. Business/practice owners who see themselves, their staff, their customers, their market, or the world this way or who operate in this fashion struggle, stagnate, or consistently put up...
No, Doctor
Share on Facebook Share on Twitter No. You don’t need to be an Internet marketer. No. You don’t need to generate and convert “leads”. And No, you don’t need to offer “Specials”, Free Exams, or “Limited Offers”. But you MUST… Give people what they want—which includes how they want it—and… Never EVER ignore your patient list. If you focus on and become really good at JUST those two things, your...
Chiropractic Marketing
Share on Facebook Share on Twitter What is Chiropractic Marketing? Is it advertising on Facebook? Is it spinal screening? Is it running specials on “Groupon”? Is it “Patient Appreciation Days”? Is it “Educating” Patients? Is it “Discounting Care” if patients pay up front? Is it running “lead generation funnels”? Is it promotional “events”? Is it “campaigns” online? Is it any “strategy” that...
JoinChiroTrust.com
Share on Facebook Share on Twitter Have you been to JoinChiroTrust.com lately? If so, have you really watched all the videos? Have you really read all the success stories? …and more importantly, do you really know how and why ChiroTrust “works”? Here’s the scoop… The #1 reason why the ChiroTrust members who implement the system do well is because EVERYTHING that they do is CONGRUENT with what the...
“I Need New Patients”
Share on Facebook Share on Twitter When Chiropractors say that they need new patients, what they are really saying is that they want their weekly visits and their monthly revenue to go up. That’s what they want. So, how do you do that? There are only TWO major ways: Retention Referrals Notice… There’s no mention of “New Patients”. Why? Because new patients don’t increase weekly visits or...
Chiropractic Fantasy Land
Share on Facebook Share on Twitter Ready for a bumpy ride? …because today I’m going on a RANT. 🙂 Sorry… But I’m sick and tired of watching Chiropractors get drunk off the Kool-Aid and then practically dying from it. This profession lives in fantasy land—a warm and fuzzy place where Chiropractors focus on what they themselves want, what they themselves think, and what they themselves want...
Associate Doctors, Yes or No?
Share on Facebook Share on Twitter This morning, I spoke with a doc. Great guy. Like, really great. He hired an associate for four-thousand a month (PLUS “PERFORMANCE BONUSES” to “work” full time, Monday-Friday with the goal of him someday becoming a “partner”. He hoped/assumed that this new associate would bring in 5 new patients per week. I asked him, “What would he do and when do you expect...
Are Your Patients Thinking Of/About You?
Share on Facebook Share on Twitter I feel sorry for D.C.s who think that daily emails to their patients is too much. It’s like they are living in the 1960s and are being told to send each patient a letter in the mail every day. It’s not the same. Today, people love consuming content online. They watch YouTube videos. They waste their time on Social Media. They are consistently on their iPads...