Share on Facebook Share on Twitter When practicing, real Doctors should rely on facts, not fiction. Wouldn’t you agree? As it relates to how I can help grow your practice, there are some facts that you should be aware of… Each day, ChiroTrust communicates Chiropractic to more American and Canadian consumers than anyone in Chiropractic. ChiroTrust is the only Chiropractic entity whose...
Chiropractic Business
Share on Facebook Share on Twitter Doc, Good news… ChiroTrust attracts the best Chiropractors. Ones who focus on really good care. Our members don’t have to over treat or over bill. ChiroTrust members don’t have to become “internet marketers”. They focus on patients and let ChiroTrust do what it does best. There are no shortcuts. If you aren’t a member of ChiroTrust, no amount of new patients...
The Personality Practice
Share on Facebook Share on Twitter Want to keep patients from shopping around? Want to make it easy for your patients to effectively refer patients to you? Want to know what makes ChiroTrust so effective? The answer to all of these questions comes down to one word: YOU You must be the product. You must be the secret sauce. Not your technique. Not your equipment. Not even your hours, your price...
Front Stage Chiropractic
Share on Facebook Share on Twitter Practice names. Business cards. Websites. All are valuable “front stage” communication “devices”. And although “what” you do, and “what” you sell may be diverse, your “front stage” marketing shouldn’t be. Your front stage must meet people where they’re at, especially those who are NOT...
The Practice Building Formula
Share on Facebook Share on Twitter To produce a successful practice, you need the right ingredients and there are FOUR of them… The right product The right market The right message The right marketing If you lack even one of these ingredients, you won’t succeed. You won’t attract patients. You won’t keep patients. And patients won’t refer. If you are running on all 4 of these “cylinders”, then...
Chiropractic Professionals
Share on Facebook Share on Twitter “Professional” What does that even mean? As it relates to Chiropractic, here are the most appropriate definitions (Merriam-Webster Dictionary): (1) :characterized by or conforming to the technical or ethical standards of a profession (2) :exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Given the above definitions, the...
Skeptical Patients
Share on Facebook Share on Twitter Doc, Why should patients believe you? What do people experience about you BEFORE deciding to call your office to schedule an appointment with you? How do you keep them confident that choosing you was a good decision? Having SOLID answers and STRATEGIES is how you get more people to pay, stay, and refer. Luckily, ChiroTrust gives its members everything and...
Hype in Chiropractic
Share on Facebook Share on Twitter Every industry has its share of hype—
including Chiropractic.
It’s how an industry maintains and feels good about itself.
It’s how it sells from within.
…But hype doesn’t attract customers and definitely doesn’t attract patients.
Hype repels.
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Dr. Murphy, Dr. Yeomans, and Dr. Roizen
Share on Facebook Share on Twitter ChiroTrust would like to publicly thank Dr. Dan Murphy, Dr. Steven Yeomans, and Dr. Michael Roizen for mainstreaming our members’ practices and as a result, increasing the utilization of Chiropractic. With their endorsement, content, and support, these 3 doctors have helped each ChiroTrust member attract patients in a professional, elegant, and cost...
Practice Positioning
Share on Facebook Share on Twitter Doc, why should I choose you over every other option? If a skeptical consumer was only exposed to your practice name, would it attract them? Is it possible that your patients feel pressured every time your staff calls to remind them of their appointment, to reschedule their missed appointment, or to get them back in ‘cause it’s “been awhile”? Does your patient...