Share on Facebook Share on Twitter If I could emphasize just one thing to each and every member, it would be this… S L O W D O W N Seriously. Listen, I know what it’s like to be broke. Before I became wildly successful in practice, I struggled miserably. I had to get out of my apartment, put most of my belongings in an 8’x10’ Public Storage unit, shower at the gym, and sleep in one of my...
Caring Makes Marketing Work
Share on Facebook Share on Twitter Watch this video and if you haven’t yet, SUBSCRIBE to his channel.
Excuse his F bomb/s.
In this video, I could NOT agree with Gary more…
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“Too Many Emails”
Share on Facebook Share on Twitter A long time ago, I learned that the only thing that matters is results. What I think… What I hope… What I want… Is rarely the solution. Occasionally, docs ask me if emailing your list daily is too much. Of course, these are the same docs who read my daily emails and then join ChiroTrust. Let’s break down what an “email” actually is… A daily email is a non...
Most Chiropractors
Share on Facebook Share on Twitter Aside from doing what you love and the value that you provide, there is one benefit of Chiropractic that is vastly overlooked… As a practice owner, not only do you get to decide how you are going to practice, you get to decide when as well. Sadly, too many D.C.s don’t give this enough thought. Instead, their how and when is based on what they perceive most D.C.s...
Why Would You Expect Anything Different?
Share on Facebook Share on Twitter Chiropractic is like any other business… People buy what they want. People buy what they like. People want what they like. People like what they want. That’s about it. Compared with what they want, people buy less of what they need. Typically something has to be broken first. “So there’s that.” Recognizing and accepting human behavior as it is IS CRUCIAL...
Scary Chiropractors
Share on Facebook Share on Twitter Hey, I guess today is Halloween—a day to scare and to be scared. Question… What do you think scares patients away from Chiropractic? If you asked me that question, I’d respond with the following: Unnecessary care and expense Getting worse, not better Fear of the unknown A stroke Being lectured You may agree with my list or you may have your own list. What...
Doc, “Why” Is More Important Than “How”
Share on Facebook Share on Twitter Doc, Have you ever had a patient ask you, “How does Chiropractic work?” I bet you have. Next time you do, instead of giving your patient a summary of a Chiropractic School education, tell them WHY Chiropractic works. Why is more important that how. Here’s “why”… “How” expects them to know what you know about Chiropractic. That’s a tall order. But they can...
The Top 10 Practice Building Must-Haves
Share on Facebook Share on Twitter There are 10 practice building must-haves… Silky smooth adjusting skills. Excellent clinical judgment. Mad work ethic. Blame no one for anything. Silent 100% responsibility, credit, and blame. Always in control of one’s emotions. Doing the right thing, not the easiest. Being immune to discomfort. Not flinching at problems and challenges. The ability to instantly...
The List Is The Money
Share on Facebook Share on Twitter Nothing is more valuable than your list. Nothing. Not your home. Not your savings account. Not even your Chiropractic license. Your list is everything. Treat it well. Nurture it. Commit to it. Build it. Your list is made up of people. People who, if not ignored, will continue to know and grow with you. The more people who know you, the bigger your practice can...
Chiropractic Business Cards
Share on Facebook Share on Twitter Doc, How many business cards do you actively mail and give out per month? Seriously, how many? If it’s not at least 500 a month, then you have no business worrying about your business. Instead, you should make darn sure that you have the right business card to begin with and are getting at least 20+/- cards out a day. ChiroTrust allows its members to use a...