Share on Facebook Share on Twitter Practices are a lot like people and automobiles. Not all are the same. Like a person, the health of a practice cannot be taken at face value. Some of the sickest practices look great and are even making a lot of money. But their days are numbered. Their business model is flawed. Over treating Over billing Low referrals These types of practices grow fast and die...
Doc, Don’t Bite the Bait
Share on Facebook Share on Twitter If you pay attention to people who have nothing to sell you… People who have “had it all”… People who you may even look up to… They’d all tell you the same thing: Money, fame, and fancy things do NOT make you happy. They’d also tell you that excessive ambition is often overrated and destructive. Personally, I’ve found happiness. It’s taken me a while but I found...
To Succeed in Chiropractic
Share on Facebook Share on Twitter Practice Name Service Market Message Price Point Character Confidence Clinical Judgment Price Point Experience Provided Social Proof Relevance Reputation (Ethics, Standards, Character) Repetitiveness Esthetics Business Cards Website Facebook YouTube Emails Snail Mail Systems Personal Development (Mind, Body, Spirit) …just a FEW variables to success that...
ChiroTrust Impact
Share on Facebook Share on Twitter Impact… It’s a major metric and dictator of what you do and how you do it. Nothing else matters. Colleges, Chiropractors, Consultants, Webcasts, Podcasts, and Facebook and YouTube “gurus” tend to get caught up in their egos, passions, “tribes”, and processes… and not their impact. Who knows you exist? How many know you exist? How often do you...
Who You Know Matters
Share on Facebook Share on Twitter This morning, I had coffee with a childhood friend. He’s a very successful Real Estate broker and investor…and soon to be managing partner of one of the nation’s most high-end luxury market real estate investment and branding firms. This firm sells individual homes in the $30-100 Million range and represents real estate developments in many of the top resort...
Where Chiropractors Don’t Think Straight
Share on Facebook Share on Twitter Funny thing happened this morning… Got an email from a member who wanted to cancel ChiroTrust. He’s been a member since 2014. His reason? He didn’t like my documentary recommendation. ( “What The Health” ) Amazing. Yeah, the video is about veganism. Am I a vegan? No. Am I Paleo? Nope. It reminds me of a member who once told me that a patient dropped out of care...
What The Health?
Share on Facebook Share on Twitter You should check out the documentary What The Health.
As it relates to the link between food and disease, it’s the best I’ve seen.
Below is a link to the trailer.
You can watch the full movie on Netflix or rent it on YouTube.
Share on Facebook Share on Twitter
What Makes ChiroTrust Members Different?
Share on Facebook Share on Twitter Their market knows in advance what they are getting: Low-pressure D.C.s who don’t over charge or over treat. ChiroTrust members build their practices on referrals and lifetime retention, not short-term PVA and marketing to replace patients who don’t start, drop out, or never come back. ChiroTrust members help each other out. They aren’t in competition with one...
The 7 SIMPLE STEPS To Make 2018 Your Best Year EVER!
Share on Facebook Share on Twitter Doc, If you SERIOUSLY want to make 2018 your best year ever, then you are going to have to up your game. Here is exactly what I WOULD DO IF I WERE YOU… Go to EVERY 2018 ChiroTrust Committee meeting, especially if you “can’t afford to go.” All 4 meetings. Even though attendance is free for ChiroTrust members, seating is limited. Sign up for all 4 today. Right...
10 New Patients Per Month?
Share on Facebook Share on Twitter D.C.s practicing in the same location for years who don’t average at least 10 new patients per month must get their “house in order”, so to speak. It’s a sign that they need to re-evaluate what they are doing IN the practice. Practice name Fees Patient experience Patient communication and recommendations Office appearance/vibe Clinical results Likability...