Share on Facebook Share on Twitter Chiropractic Marketing Ideas, Tips and Strategies With ChiroTrust Founder Ben Altadonna There’s a saying that I totally love and agree with and it goes something like this… “If you can’t make money without money, you probably can’t make money with money.” That’s why I am not a big fan of borrowing money to market a Chiropractic office. If you think you need it...
Chiropractic New Patients and “Attention to Detail”
Share on Facebook Share on Twitter Ben Altadonna: New Patients and Attention To Detail Walt Disney’s employees were constantly told to “Clean Clean Windows.” Basically, don’t wait ‘til something needed to be done. Rather, handle it before anyone notices. It reminds me of a sign I recently saw in a restaurant’s restroom. It was so bad, I had to take a picture of it. ( I know, I’m a crazy man...
What Chiropractors Can Learn From Themselves
Share on Facebook Share on Twitter Ben Altadonna: What Chiropractors Can Learn From Themselves I don’t know about you, but looking back at my life, the majority of my substantial growth, satisfaction, and fulfillment (both personally and professionally) came out of hard work, pain, and the overcoming of unexpected circumstances and obstacles. The reality is that it often takes many weeks...
What Chiropractors Can Learn From YELP
Share on Facebook Share on Twitter Chiropractors and YELP If you don’t know, YELP® is an online business rating and review website whereby customers can rate and comment on products and services. The problem is, how do you know if the negative or positive ratings and comments are real or fake? Many small businesses have suffered enormously by justified negative ratings and comments, as they...
What Chiropractors Can Learn From Drug Companies
Share on Facebook Share on Twitter Question: How do you know when you have the right product for the right market? Answer: When even bad marketing works. *Please visit our Pinterest Board of 50 Chiropractic Marketing Ideas by Ben Altadonna. This board will include videos, pod-casts, and select blog posts from this blog and our other blogs. Please feel free to share the board on facebook, twitter...
Ben Altadonna: 5 Questions That I Often Ask Myself (4&5)
Share on Facebook Share on Twitter Ben Altadonna Chiropractic Marketing Series “5 QUESTIONS THAT I OFTEN ASK MYSELF” This past week, I have gone over 3/5 questions that I often ask myself. Here are the other 2 questions: These are questions I often ask others who are either focused on what they believe to be a challenge or an opportunity. Question #4 of 5: “What Can I Improve, Do More of, or...
Ben Altadonna: 5 Questions That I Often Ask Myself (#3)
Share on Facebook Share on Twitter Ben Altadonna Series: Question #3 of 5: “What Should I/YOU Eliminate, Delegate, or Automate?” Your most valuable resource is your time. Therefore, anything that you can do to save time, leverage time, or “buy time” would be worth doing. That’s why the question “What Should I eliminate, delegate, or automate?” is so valuable. I run virtually everything I do...
Ben Altadonna: 5 Questions That I Often Ask Myself (1&2)
Share on Facebook Share on Twitter Hi Ben Altadonna here. Over the next few weeks, I will go over one question each day that I often ask myself. It’s also a question I often ask others who are either focused on what they believe to be a challenge or an opportunity. Question #1: “Is That The Real Reason?” This is one of my favorite questions. The more times I ask myself this question, the more...
How To Maintain The Doctor-Patient Relationship
Share on Facebook Share on Twitter “Maintain”. Probably one of my favorite words. In business, it’s one of the many components of leverage. For me and ChiroTrust members, it represents the preservation and continual monetization of previous thoughts, efforts, investments, and relationships. Just like so many Americans who wait ‘til they’re half-dead before investing in their health, the vast...
Chiropractic, Communication and Commitment
Share on Facebook Share on Twitter This week is about why chiropractic patients divorce you. Today is about what Ben Altadonna calls the 2 “C’s” See, your practice is about creating and maintaining relationships. You are in the people business and the reasons why patients divorce you are the same reasons why some marriages fail: LACK OF EFFECTIVE COMMUNICATION AND ONE OR BOTH...