Share on Facebook Share on Twitter There is no disputing how huge Facebook is. It has well over 1 billion users. That equates to about 1/7th of the total population of planet Earth. That’s why what I think about them doesn’t matter. They are humongous. But what I think about Chiropractors advertising on Facebook should matter to you. I’ve spent more money targeting Chiropractors than anyone on...
What Do I Really Think About Spinal Screenings?
Share on Facebook Share on Twitter Industry norms. They are how things are done because that’s how they’ve always been done. Every industry has them. Many times, industry norms ignore the wants, objections, and sensitivities of the marketplace and negatively impact the image of that type of business. Spinal screenings are a perfect example of this in our own industry. This industry norm has...
ALWAYS THINK LEVERAGE
Share on Facebook Share on Twitter Doing anything that someone else can do for $50 or less per hour is a sure sign that a small business owner doesn’t understand or appreciate the value of LEVERAGE. LEVERAGE IS EVERYTHING. LEVERAGE SHOULD BE ON YOUR MIND 24-7. LEVERAGE PROVIDES YOU THE POWER AND EFFECTIVENESS THAT YOU NEED TO GET THE MOST OUT OF YOUR PRACTICE AND THIS LIMITED TIME ON EARTH. ..and...
“It Is What It Is”
Share on Facebook Share on Twitter ACCURATE THINKING STRATEGY: “It Is What It Is” Want to eliminate most of the stress caused by practice and life? Do what I do. Adopt the “It Is What It Is” way of looking at the world as well as the people and situations in it. Does that mean that you don’t strive to improve things? No. not at all. But this does mean that your strategies and solutions must...
If You Can’t Make Money Without Money, You Can’t Make Money With Money.
Share on Facebook Share on Twitter I’m sure you’ve heard that most lottery winners go broke within a few years of winning their jackpot. Google “David Lee Edwards” and what he did with his 27 million dollar lottery payout. It’s a sad — but not uncommon — story. Similarly, approximately 70% of NFL players and 60% of NBA players go broke within 5 years of retiring. This is...
“When It Comes To Business, The Only Opinions That Might Matter Come From The People Giving You Money or The Opinions That YOU Pay For.”
Share on Facebook Share on Twitter “When It Comes To Business, The Only Opinions That Might Matter Come From The People Giving You Money or The Opinions That YOU Pay For.” Let’s face it, money is a big part of business. It is how value is measured. The more you are valued, the more money you can make. Notice I said “can make” and not “will make” You still need to know how to run a business...
Should Chiropractors Do Spinal Screenings
Share on Facebook Share on Twitter Ben Altadonna on Chiropractic Spinal Screenings These days, nobody likes to be “sold”. Wouldn’t you agree? Do you like feeling pressured? Shoot, I walk out of clothing stores that won’t let me just be. If I need clothes, I’ll go get some. If I want help, I’ll ask for it. If I want it, I’ll buy it. Nobody wants to be told that they need clothes. Nobody wants to...
Why ChiroTrust Works
Share on Facebook Share on Twitter Between “How?” and “Why?”…I’d take “Why?” any day. “How” is a process and although processes are necessary for leverage, implementation, and consistency, “Why” is much bigger, much deeper. “Why” taps into laws, principles, and human psychology. Here’s the “Why” behind the ChiroTrust system… Social Proof – Building demand through the association with others...
Top 3 Ways To Prevent Chiropractic Patient Drop-Outs
Share on Facebook Share on Twitter Chiropractors Are Exactly Like Their Patients…Exactly! We all know what patients want and that’s to get out of pain and out of your office as quickly and inexpensively as possible. The majority of them don’t do what is ultimately best for them: preventing problems and going beyond pain into MAXIMUM performance and function. The reality is that if they were...
Are Your Chiropractic Patients Dropping Out?
Share on Facebook Share on Twitter Are You Set Up To Keep Patients Or Lose Them? This is so instructive that I just have to share it with all of you… Many D.C.s think they have a new patient problem but they don’t. Their problem is that patients drop out, don’t refer, and don’t come back. They keep trying to scale a practice based around the ideal “raving fan” patient that they periodically...