Share on Facebook Share on Twitter I will never “retire”. Ever. Instead, I have opted to live a balanced life that includes plenty of work, play, and rest, day in and day out. I don’t work on Fridays, Saturdays, or Sundays. My average workday lasts between 6 am and 4 pm, Mon. – Thur. I’ve chosen this way of living because I’ve observed many business owners (including Chiropractors) and the ones...
“You seem very productive. Do you ever watch T.V.?”
Share on Facebook Share on Twitter I rarely watch T.V. Just 1-2 hours per week, max. There is too much junk on T.V.. I used to watch Shark Tank. No more. When I do watch “T.V.”, it’s usually a documentary on Netflix. Instead, I search out videos on YouTube that can increase my productivity, gratitude, and awareness… primarily self-awareness. And I watch them in bed on my iPad. For example, here...
“What do you read?”
Share on Facebook Share on Twitter I just hate that most businesses I work with mentally “check-out” for the holidays. Not just the holiDAYS, the entire month. No wonder their businesses have no momentum come January. But they are who they are and it is what it is. That’s why most of my reading is done just 2 months out of the year, in November and December. I also do a lot of productive thinking...
“What’s your take on birthday and holiday cards? Yea or nay?”
Share on Facebook Share on Twitter Your “Mailing List”. It’s something you probably don’t think about very much. If you own a practice, then you need to pay attention to your mailing list. It’s where the money’s at. Every small business should!… But the vast majority do not. That’s partially why most of them fail. See, you are a business first, practice second. And when I say “pay...
“What do you think about high case fee cash practices?”
Share on Facebook Share on Twitter “Overrated” – To be over estimated. To attach too much importance to. To praise too highly. There are 3 major types of overrated practices… Practices that many D.C.s, even those who become ChiroTrust doctors, want or think he or she already has: “Cash” practice – Where the doctor doesn’t “accept” insurance and/or provides “super-bills” to the patients so...
“I overheard a doctor at a continuing ed. seminar saying that he often has 2-3 new patients coming in at the same time. I believe he also said that he’s a ChiroTrust member. So, how does he handle patients having to wait?”
Share on Facebook Share on Twitter ChiroTrust is about creating massive demand without selling, discounting, defending, or having to be open 5-7 days a week. We are also about attracting only the right patients: Patients who already want what we have to offer. …and the members who take advantage of everything ChiroTrust creates and does for them sooner or later ask this question: “But what if a...
“What’s the best way to prevent patients from dropping out of care?”
Share on Facebook Share on Twitter Let’s face it, Chiropractic is not about simple unrelated fast and cold transactions. There’s back and forth communication that goes on at the consultation, exam, “report of findings”, and during each and every visit. Each visit builds on top of the previous visits. Relationships are created. I guess that is why D.C.s assume patients want (or at least will...
“What kind of outside marketing do you recommend?”
Share on Facebook Share on Twitter Do you promote your practice IN your practice? Meaning, are you marketing your practice to the patients who are actually IN your practice each day? …the right way? Here’s what NOT to do: Hand out “Free Exam” cards. Ask for referrals. Require new patients to bring their spouse or significant other for the “Report of Findings” or “Health Care” Class. “Report...
“Patients just don’t get it. In order to get along, I feel like I’m being a fraud. Is this normal?”
Share on Facebook Share on Twitter There are a lot of D.C.s who believe that in order to succeed, please, or be liked, they have to be someone they are not. …and to some degree, it’s true. Chiropractors should be in the business of creating solutions for others in a pleasant and convenient way, not necessarily the other way around. Patients do not exist to solve your problems or to necessarily...
“I tend to envy other Chiropractors and I know that that’s not good. Any advice for me?”
Share on Facebook Share on Twitter This will be short. It’s human to envy. It’s not often productive or healthy, but it’s a human condition. They key is to lessen its effect on you. How do you do that? By ignoring other people’s advantages, successes, possessions, etc.. This could include staying away from people, situations, programs, or any content that stirs up envy from within you. For some...