Share on Facebook Share on Twitter Some Chiropractors are convinced the only way to “make it” is to do things that aren’t ethical and/or legal and they are wrong. Not only is it extremely unnecessary, but sooner or later, it catches up to each and every one of them. If you are doing any of the following, feel free to contact me. Even if you are not a member of ChiroTrust, provided that you...
“Any advice for marketing my practice in January?”
Share on Facebook Share on Twitter As a business owner and passionate entrepreneur, every day and every month isn’t much different from the next. For me, “work” and “play” are the same. But for most, this isn’t the case. As you know, most people live for the weekend, for days off, for vacations, and for paid holidays. They also love going to the movies and watching television… anything to escape...
“I’ve moved 3 times within the same town. Has that hurt me?”
Share on Facebook Share on Twitter Your practice isn’t your location. It is your list. Your list is valuable. But it’s also extremely perishable. If ignored, it becomes virtually worthless. You need to contact your list as often as possible: a minimum of 5 times a week via email, and 2 times a month via snail mail. (ChiroTrust has you covered.) Your list is or should be comprised of the...
“I feel guilty not working today. Is that a good or bad sign?”
Share on Facebook Share on Twitter It’s Friday. But for most, it’s not a typical Friday. You got to sleep in, enjoy an extra-long breakfast, and decide what you want to do next — if anything at all. This is life. This is how it suppose to be and feel like. But for most, today is atypical. When you go about this day and this weekend, know that when you design and market a practice...
What I’m Thankful For
Share on Facebook Share on Twitter It’s Thanksgiving Day. …and instead of writing today’s TTT a day early so I can enjoy Thanksgiving morning without “working”, I’m in bed on my iPad and wireless keyboard thinking of what I am thankful for… I have my faith and my health. Both give me strength. Both my parents are alive, together, and live not too far from me – about 22 miles. I live in a...
“I’ve been open close to 6 months now. I’m running out of money and am getting scared. Any advice for me?”
Share on Facebook Share on Twitter Opening a practice. The smell of new carpet, fresh paint, the installation of equipment, furnishings, décor, website and business card design, and maybe a city-supported “grand opening”. The pride that is shown by friends and loved ones. Creating something out of nothing is pretty exciting. But then reality hits. Those whom you paid to help get the office opened...
“Is it possible to care too much about your patients?”
Share on Facebook Share on Twitter Most Chiropractors are extremely caring and like all humans, at some level, desire to be accepted and respected. However, in this quest, by trying too hard, they miss the mark. Regardless, some are really good at creating rapport with others, and some are not. Some can “sell underwear to a nudist” and others couldn’t attract patients even if they...
“How can a practice survive while taking off time for vacations and holidays?”
Share on Facebook Share on Twitter As a practice owner, it’s tough taking time off. I get it. Not only are you calculating the loss of revenue that it creates, you are also concerned about how your patients will react to it. But let me cut to the chase… Life is short. The money lost is meaningless and never really lost. Patients will get over it. Years down the road, all you’ll have is memories…...
“Any tricks to getting things done?”
Share on Facebook Share on Twitter Before I tell you “How”, let me explain to you “Why”. Like you, in my life, I’ve had some awesome and not so awesome experiences. It’s how we learn. It’s what being human is all about. …and while looking toward the future can be fun, it can also create some anxiety. But you can’t live in the past or the future. You can only live in the “now”. That’s why living...
“How Do You Deal With Bad Habits?”
Share on Facebook Share on Twitter Like you, by design and by default, I create habits…. habits that from time to time, must be challenged, tested against, and if necessary, eliminated. In that vein, here’s what I’ve said “no” to… No more free weights. Body weight workouts only. No breakfast. First meal is at 1 pm. (Intermittent fasting) No checking emails ‘til my most important daily work is...