Share on Facebook Share on Twitter When you’re good, you’re good. You don’t have to increase your energy or get excited. That would come across as fake. …especially when you have all your marketing ducks in a row. ChiroTrust members know that EVERYTHING is marketing… How you relate to people What your office looks like How well you provide EXACTLY what people want And yes, how well and often you...
“I already have a consultant. Why would I need ChiroTrust?”
Share on Facebook Share on Twitter It happens to the best of us… You follow the advice of a consultant. My question for you is, “How has that worked for you?” My guess is, not very well. You know why that is? It’s because they told you what YOU wanted to hear (What YOU are passionate about. What YOU’RE fantasy is.) …but NOT anything congruent with what the market (patients) wants FROM you. That...
“Any Treatment Plan Advice?”
Share on Facebook Share on Twitter What good is a treatment plan if patients don’t start care, don’t comply, don’t refer, and never come back year in and year out? Or… What good is a treatment plan if you have to have a lot of staff, a lot of marketing overhead, a lot of stress, and a lot of confrontation to keep all the plates spinning and to attract new patients to replace the new patients that...
“What’s the best way to promote Chiropractic?”
Share on Facebook Share on Twitter What is Chiropractic? Chiropractic is NOT what you say it is. It’s what the PUBLIC already thinks it is. The problem is, the definition of the word “Chiropractic” varies from person to person and nothing you can say in your practice marketing will change what they already think it is. And THAT is why you should NOT promote “Chiropractic” in your marketing...
“What do you think about cash practices?”
Share on Facebook Share on Twitter In Chiropractic, “Cash Practice” means not accepting insurance (and doing the billing for the patient) or just providing the patient paperwork so that they can do the billing themselves. Here’s the problem with that… With deductibles and co-payments, every patient is a cash patient. If you want to attract them, if you want them to come back, if you want them to...
“It’s easy to feel guilty when not working and we all know that more money doesn’t mean more happiness. So, how do you know when enough is enough?”
Share on Facebook Share on Twitter Well, I don’t have the answer for you. I just know what works for me. Here it is… INFORMATION: I don’t pay attention to the Chiropractic industry. I focus on what I can do to uniquely help others and I associate myself with like-minded winners who are willing to support each other. I read a lot. A book a day. Always looking for that one gold nugget. I don’t...
“What’s The Best Way To Educate Patients On Everything I Know About Chiropractic and Health?”
Share on Facebook Share on Twitter Want to become crazy? It’s easy. Become a Chiropractic Geek and then impress your friends, family, and patients with how much you know about Chiropractic, Health, The Body, Mind, and Spirit. Everyone will think you are crazy and the frustration that comes from all the resistance you will create will also drive you nuts. This doesn’t just apply to Chiropractic...
“I’ve been practicing for well over 25 years and am still struggling. Why?”
Share on Facebook Share on Twitter You aren’t getting enough important things done. The bad news is that you can’t do it alone. The good news is that when you join ChiroTrust, we will turn your practice around. Time doesn’t build practices. Time only comes into play when you are doing everything else right. So you must be productive. To master productivity, you must create daily and hourly work...
“Why Is Chiropractic So Hard?”
Share on Facebook Share on Twitter If you and your patients love what you do but you aren’t as successful as you’d like to be, then odds are, you aren’t working ON you practice nearly enough. You need to market your practice 7 days a week using evergreen systems. Like it or hate it… it is what it is. Never base what you do on if you like or hate it. Base it on what works in the marketplace...
“I just bought a practice. How can I overcome my fear of failing?”
Share on Facebook Share on Twitter I just spoke to a Canadian ChiroTrust member. He’s 35 years old, ambitious, and happy. He owns a practice, a fitness business, and will most likely soon be purchasing two Chiropractic offices. In 2015, he was a private client of mine. I have no doubt he has and knows what it takes to succeed. So, how do you know how much ambition is right for you for...