Share on Facebook Share on Twitter Listen, I enjoy work and am proud of ChiroTrust and what it is doing for this profession, for the general public, and for its members. …and I’m sure you feel the same way about what you do. But life is short and as much as I love my work, I have many other interests and other priorities. That is why I will not let work occupy my time or my mind 24-7. Not even...
“How do I know if what I am doing is what I should be doing?”
Share on Facebook Share on Twitter Tough question, isn’t it? Too often we don’t dig deep behind our actions. Certainly we can come up with a knee jerk answer to the question of why we do what we do. For example, here’s how many D.C.s justify what they do… “Why do you give a 30-minute report of findings?” …because patients need to understand how their body works and if they don’t hear it...
“I’m joining ChiroTrust today and I’m excited because up ‘til now, I think I’ve been trying to hard. At least it feels like it. Any immediate advice for me?”
Share on Facebook Share on Twitter Hungry for more success? Always feeling behind in your work? Do you struggle with what to do 1st, 2nd, 3rd, and so on? If you said “yes” to any or all of the above, then you may be pushing your practice too hard. Pushing a practice or a business occurs when you can’t afford to financially, physically, or emotionally endure the amount of time it takes to reap...
“How Do I Market My Technique?”
Share on Facebook Share on Twitter Want to attract even more patients? Build a practice around you. Not around “Chiropractic” or your special technique. Notice I said “around” you, not about you. Nobody cares about Chiropractic. Nobody cares about you. Nobody cares about me. Now, I’m being slightly facetious. But it’s more true than it is false. So, what’s “around” you? The...
“How Do You Manage Distractions?”
Share on Facebook Share on Twitter Distractions are like drugs. They can mask the pain. They can also kill your practice… without you even knowing it. Surfing the internet. Online Chiropractic forums. Trade journals. Chiropractic’s snake oil salesmen. Even optimism can be a harmful distraction. Sometimes the best thing you can do is feel the pain. With pain comes clarity. With pain comes...
“What’s The Absolute Best Way To Grow My Practice?”
Share on Facebook Share on Twitter Referrals. Everyone knows they make the best patients: You occur to them “pre-approved”. They are more prone to comply with your recommendations. They themselves are more likely to refer others. For these 3 reasons alone, patients who are referred in are way more desirable than non-referred patients. Additionally, their procurement cost — in terms of time...
“What’s Your Take On Chiropractic Research?”
Share on Facebook Share on Twitter Research is good. Research is proof. Research is necessary. But… It does not, and will not build your practice on its own. Aside from research, people must “believe” in you. How do you create that? With… “research” reputation relevance repetition relating results So embrace research. It is important. But unless you have ALL your ducks in order, you will not have...
“I’m considering relocating my office. Any tips for a smooth transition?”
Share on Facebook Share on Twitter For this context, moving to another town many miles away or to a different state or province is not “relocating”. It’s moving. Okay, back to relocating… Make sure you are relocating for the right reasons. Struggling in practice should not be one of them. “Location” doesn’t build a practice, the right care and marketing does. No need to tell everyone on your list...
“What Do You Think About Re-Exams?”
Share on Facebook Share on Twitter Many D.C.s do them and here are the most common reasons why… To justify reducing care, increasing care, re-evaluating the treatment, or releasing/referring out the patient. For Med/Legal reasons To help “sell” a next stage of care (Correction, Maintenance or Wellness). I’m not here to give any advice regarding re-exams but I will say this… If it’s done for...
“What’s the best Report of Findings?”
Share on Facebook Share on Twitter “Report of Findings” (ROF) Just one of too many terms and strategies used by Chiropractors and this profession without even questioning its purpose or effectiveness. Even if you don’t use these words with patients, you should question how you position, provide, and articulate your recommendations. If you ask me, for the most part, ROFs are structured to set the...