Share on Facebook Share on Twitter To view something more clearly and objectively, sometimes you need to look at it with fresh eyes and ask fresh questions. Let’s take the Chiropractic Practice. What is it? Is it a physical thing? Is it an idea? Is it a way of life? Is it business? Is it a passion? These are good questions to ask. Here’s my take on the Chiropractic Practice… It’s none of the...
“Why 3-Day Weekends? What’s The Big Deal?”
Share on Facebook Share on Twitter If you put everything you got into your work like I do, then you enjoy and need your 3 consecutive days off each and every week. You need them to decompress, relax, and rejuvenate. Without my Fridays – Sundays off, I’m certain that I wouldn’t have been able to create ChiroTrust as it is today. Most ChiroTrust members take every Friday through Sunday off too and...
“Any words of wisdom about what makes your life work?”
Share on Facebook Share on Twitter For the most part, Chiropractors are a pretty awesome bunch of characters, wouldn’t you say? They’re positive, optimistic, and health conscious, of course. As a result, their appearance and their confidence is, in my opinion, well above average. But since you and I strive to be the best that we can be, there is always room for improvement. Today I’d like to...
“Any business card tips?”
Share on Facebook Share on Twitter What is a “business card” really? Its purpose should be to get your phone to ring but that’s rarely the case and there are multiple reasons for that. WHO IS GETTING YOUR BUSINESS CARD? Are they a stranger you’ve met on the street? If so, your business card may have little-to-no value. Ideally, get THEIR business card. That way you can control the ongoing...
“What Makes a Good Sign Out front of My Office?”
Share on Facebook Share on Twitter Office signage. The place to put your practice name, your name, and possibly your phone number? Probably not. Your office sign should attract patients. An office sign that attracts patients is a good sign. An office sign that doesn’t attract patients is a bad sign. Wouldn’t you agree? Here’s an example of a bad sign: Johnson Family Chiropractic Health care for...
“I was the top of my class in Chiropractic School. So why is succeeding in practice and everything else so difficult for me?”
Share on Facebook Share on Twitter School was never a good fit for me. For me, school was a place to be told what to think and what to do. That’s why I didn’t take school that seriously — I was chomping at the bit to get into the real world and make something happen. Now, I don’t think that attitude would work for everyone, but based on my DNA, it worked for me and I knew it would. Through...
“Why Has Chiropractic Been Such a Hard Sell for Me?”
Share on Facebook Share on Twitter Industries get boxed in and Chiropractic is no different. Reminds me of that U2 song… “You’re stuck in the moment, and you can’t get out of it.” Well, Chiropractic has been and still is stuck. Still stuck on being right. Barking up empty trees. Perpetuated by tuition-motivated schools, egocentric personalities, and terrible business advice. Even what’s working...
“I’m already making a great living… why ChiroTrust?”
Share on Facebook Share on Twitter Great question. Here’s why… ChiroTrust gives Doctors the ability to take every Friday-Sunday off. ChiroTrust helps decrease expenses by increasing retention and referrals… this is where the real profit comes from. ChiroTrust helps diversify your new patient sources. That way, you can continue to prosper if and when what you are doing now becomes less...
“What’s Wrong With Spinal Care Classes?”
Share on Facebook Share on Twitter Here’s my take on “Spinal Care Classes”. First, to think accurately about them, let’s remove the name and call it what it is… An attempt to educate patients on Chiropractic, Health, and Wellness so that they will… Comply to treatment recommendations Refer friends and family Live a healthier life So, it really isn’t about educating. It’s about promoting. You know...
“Why Not Give Patients Corrective Care Options?”
Share on Facebook Share on Twitter Corrective care. What is it? In general terms, and I think most D.C.s would agree, it’s care that corrects spinal biomechanics and/or reduces or “eliminates” subluxations. If you have a different way of looking at corrective care, that’s fine. Regardless, most, if not all, D.C.s who claim they only do corrective care or offer relief and corrective care, would...