Share on Facebook Share on Twitter No. Should you? Maybe. …but only after you are doing a lot of other things right. Right product Right market Right message See, Facebook is merely a type of media, a way of communicating to people. Like all other types of media, it has some benefits and some limitations. It reaches some people but not everyone or necessarily the right ones. It’s inexpensive yet...
“Do I have to work Fridays?”
Share on Facebook Share on Twitter The most exciting aspect of entrepreneurship is the mental exercise of questioning the status quo and of trying to improve how things are done. It’s something I try to do daily and so should you. Industries that don’t adapt and evolve die. So how does this relate to working on Fridays? See, the only reason why Chiropractors work on Fridays is because “it’s what...
“Any Tips For Reducing Practice Stress?”
Share on Facebook Share on Twitter If you asked 10 Chiropractors what stresses them out about being in practice, these are the most likely responses you will hear… Insurance companies suck Staff headaches Patients dropping out of care Not enough “new ones” Overhead getting out of control Burn out Miss “the good old days” Dislike marketing, advertising, promoting, etc. But NONE of these responses...
“Should I Add Modalities, Weight Loss, or Nutrition To My Practice?”
Share on Facebook Share on Twitter If you could earn a good living virtually free of stress with every Friday-Sunday off and with the least amount of staff and overhead, would you? Most D.C.s would say, “Absolutely.” Well then, consider what I call “Multiplication through Subtraction”…creating growth through simplicity and elegance. This means selling less stuff. Eliminating and reducing moving...
“Why is prevention such a hard sell?”
Share on Facebook Share on Twitter To better understand patients, prospects, and markets, it’s best to first understand one’s self. Chiropractors are NO different than patients. They think and act a lot alike. Patients are motivated by pain. Chiropractors are motivated by pain. Why? It’s because it is a natural human trait. More than any other stimulus (or lack thereof), it is in our DNA to react...
“Why Do You Think Most D.C.s Fail?”
Share on Facebook Share on Twitter Most Chiropractors fail and there’s a #1 reason for it. It’s not the economy. It’s not Chiropractic. It’s not their city or state. It’s not the insurance companies. It’s not even their current financial situation that is holding them back. The #1 reason is a combination of pure laziness and their resistance to change. Lazy thinking and lazy doing. Resistance to...
“What Are The Best Office Hours?”
Share on Facebook Share on Twitter If I owned a gas station, it would be open 7 days a week. If I owned a restaurant, it would be open 6 days a week. If I owned a Chiropractic office, it would be open 4 days a week. Why? Because a Chiropractor has to show up and deliver the goods, not so much with a gas station or a restaurant. But to be really good at Chiropractic, to really enjoy being a...
“How Do I Focus?”
Share on Facebook Share on Twitter Chiropractic Colleges Chiropractic Students Chiropractic Consultants Chiropractors Chiropractic Patients Chiropractic Vendors Insurance Coverage for Chiropractic Chiropractic Seminars/Events Chiropractic Research Chiropractic Associations Each has an agenda. Each can be distracting. That’s why I personally don’t pay too much attention to most of it. For me, it...
“What is Chiropractic Marketing Really?”
Share on Facebook Share on Twitter Chiropractic Marketing is attracting, creating, and maintaining relationships with prospects and patients. (You may want to read that again.) Chiropractic “Advertising” and “Promoting” is just a small percentage of marketing. …as a matter of fact, the most elegant Chiropractic Marketing makes the advertising and the promoting virtually invisible. That’s why E V...
“What’s Your Take on Chiropractic Consultants?”
Share on Facebook Share on Twitter Many Chiropractors who join ChiroTrust also have a “consultant” and as a result, have a difficult time deciding what to do. They are confused. This may help… Consultants give advice. That’s what they do. Consultants don’t sell to patients. Their market is Chiropractors. It’s an entirely different industry. ChiroTrust markets Chiropractic practices for...