Share on Facebook Share on Twitter It’s not a secret… I’m not a big fan of Social Media. Facebook Instagram even YouTube Certainly it has its place but Social Media alone cannot build a business—especially a Chiropractic practice. You first need to have ALL your ducks in a row: The right product/experience The right market The right positioning/trust established The right...
Thank You Doc
Share on Facebook Share on Twitter Today, I want to say thank you. Thank you for considering my experience in Chiropractic as valuable. Thank you for continually striving for knowledge, perspective, and improvement. Thank you for embracing the possibility that the most widely accepted practice building strategies in Chiropractic are the most destructive. Thank you for your feedback, requests...
How Chiropractors Fail
Share on Facebook Share on Twitter Chiropractic is a business. So when most Chiropractors fail, they don’t fail because they are broke, burned out, or bad doctors, or because they ran out of money. They fail because they don’t know how to run a business. They think that their problem is only that they need more new patients. That’s not even HALF their problem. No amount of new...
You Have It Made!
Share on Facebook Share on Twitter ChiroTrust members literally “Have it made”. All they have to do is implement. We create everything that you need… Multi-Channel Marketing: Everything is connected and directed both on and offline—something spinal screenings, facebook ads, and even just being a great Chiropractor can’t compete with. Trust building: We position our members in a way that gives...
How To Work
Share on Facebook Share on Twitter The word “work” is misused. Most people, including Chiropractors, equate where they are and virtually doing anything other than having fun as “work”. …and thank goodness for that! This creates opportunity for those who truly understand what real “work” is. Real work gets the right things done. This requires… A. Ample time figuring out what the “right...
You Are A Chiropractor
Share on Facebook Share on Twitter Doc, You went to school to become a licensed Doctor of Chiropractic– from a dream to a possibility to reality. It was an investment in heart, time, and money–with hoops to jump through. But you didn’t go to school to learn how to run a business and there’s a lot to it. I’ve done both and I can say that without a doubt, it takes more...
Tough Times
Share on Facebook Share on Twitter Doc, If you or a loved one is going through tough times this Holiday Season, like I am, I hope that you can find the strength to get through it. ..and know that one day, no matter what, it will be okay. You will be okay. See, right now my mom is nearing her final days, weeks, or maybe months. It’s unknown exactly when. I’m with her and my dad every...
Doctor, Please
Share on Facebook Share on Twitter Ben here. Watch THIS YouTube video. It’s not about Chiropractic. It’s much bigger than that. Then, let me help you. (Because I can. And because I will.) You need: – The system – The mindset – The support So watch this (click the photo)… Then let’s go to work. www.TheChiroTrustCommitee.com PS – Friend Me on Facebook...
My Best Advice for 2018
Share on Facebook Share on Twitter 1. Market smart, not hard. Less work, less money spent, less dependence on social media, limited-time offers, discounts, and gimmicks. 2. Whatever most Chiropractors are doing, do the opposite. Most D.C.s are wrong about everything. 3. Aim for simplicity. Try to simplify every aspect of your practice. It’s a process that never ends but it is key for growth...
Taking the “D” “C” out of “December”
Share on Facebook Share on Twitter Doc, Have you spent ANY time accounting for your 2017 accomplishments? Normally, I am not a big fan of living anywhere other than the present moment but each year I take the “D” “C” out of “December” to make room to ReMember. Take some time out of this month to identify what you did right this year. What you learned. What you accomplished. What you let go of...