Share on Facebook Share on Twitter There’s a saying in marketing and it goes something like this… “A buyer’s a buyer’s a buyer.” What that means is that buyers buy. It’s what they do. It goes for consumers, chiropractors, patients… everyone. If they own a boat, they probably own other toys. If they go to one seminar, they probably will go to another. If they’ve tried Chiropractic, they’ve...
“How Do I Know if I am my worst enemy?”
Share on Facebook Share on Twitter Want to know if you are your worst enemy? Well, I have some news for you: you are. How do I know that? Because you are human. The ONLY person holding you back is you. You are the problem, you are the solution. Same goes for me. So if you aren’t where you want to be in life and/or in practice, then it would serve you well to question what you believe to be true...
“My patient visits have been stuck at the same number for years. Why is that?”
Share on Facebook Share on Twitter Why do most practices stall or even go backwards? They lose momentum. How do they lose momentum? They lose focus. How do they lose focus? They lose interest. WHY DO THEY LOSE INTEREST?. A loss of appreciation. See, to “appreciate” something is to increase its value. Do you truly appreciate your practice, your staff, and your patients? When you do...
“Is It Harder To Succeed In Chiropractic These Days?”
Share on Facebook Share on Twitter Great news doc! It’s a lot harder to succeed in Chiropractic than it used to be. The market is a lot smarter and fitter. The internet exposes the good, the bad, and the ugly. “Trust” is at an all-time low. Why is this great news? Well, with the right attitude, product/service, message, and marketing, YOU can have a whole lot less local competition and a much...
“My ambition is killing me. Any advice?”
Share on Facebook Share on Twitter If I only knew then what I know now:
“Busy” isn’t that productive.
Happiness must be factored into profit.
Enough IS enough.
And the funny thing is, when you have this attitude and outlook, it becomes a whole lot easier to create, attract, and prosper.
Want it less, and it wants you more.
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“Ben, any tips on dealing with anxiety?”
Share on Facebook Share on Twitter I admit it… I used to suffer from anxiety. As a result, I had a hard time relaxing. I felt guilty when I wasn’t working. I was overly critical of others. I was overly critical of myself. Even as a young child, the thought of the future and everything possible stressed me out. Death or loss of loved ones, Practice failure, Financial stress, All the work that...
“I’m busy, I’m distracted, I can’t get things done. Any tips?”
Share on Facebook Share on Twitter You are not alone but, there is a solution. You must protect yourself. Your time. Your sanity. Your spirit. Your reputation. Your relevance. How do you do this? By taking REALLY GOOD care of yourself. Here’s how I take really good care of me… I do not multitask – I do one thing at a time and whenever possible, I do it alone where I can’t be bothered. I practice...
Do you have to let patients know that you are going on vacation?
Share on Facebook Share on Twitter Some, not all. Here’s why… While you are gone, MOST of your past patients won’t be calling or coming in. Therefore, distracting them with a letter or email about why and when you are leaving won’t be relevant to them. As for your current patients, certainly there needs to be some communication about it. My suggestion is to let them know two weeks prior via a...
“Do You Have To Have a C.A.?”
Share on Facebook Share on Twitter Do you have to have a Chiropractic Assistant? The answer is… it depends. The more visits you see, the less efficient a “No C.A.” office becomes. Working 4 days a week, with the right positioning and marketing, you could probably pull it off seeing up to 100 visits a week or so… without a C.A.. Obviously, if you aren’t going to outsource your billing, aren’t...
Do you have to do a “report of findings?”
Share on Facebook Share on Twitter In Chiropractic, we have this thing called a “Report of Findings”. It’s typically how and when D.C.s justify the need for care and present a treatment plan to a new patient. But the question you should be asking regarding everything you say and do is… Is it working? In most cases, it is not. Most Chiropractors waste too much time and words on their ROF. As a...