Share on Facebook Share on Twitter Do you work on your office enough… or just in your office too much? Are you product-focused, which requires you to sell, convince, and/or defend?… Or are you market-focused to attract the right patients who already want what you have to offer? Do you know how much you can afford to spend to procure a non-referred-in patient? Are you still working...
“What Do You Do About a Patient Who Is Difficult?”
Share on Facebook Share on Twitter I spoke to a member today about a… let’s just say, not an ideal patient. He asked me what I thought about him taking this patient off his snail mail and email list. He was concerned that the patient would come back or worse, refer more patients who are just like that patient. I said, go for it. Take them off your list. Makes perfect sense. Some patients you just...
“I’ve been practicing for over 20 years and am still struggling. Should practicing be this hard?”
Share on Facebook Share on Twitter Chiropractors don’t deserve to be successful. Nobody does. But they do deserve the freedom to choose. The freedom to choose pretty much where they want to live, how they want to live, where they want to practice, how they want to practice, and how each day and moment is spent. But here’s the kicker… They deserve EXACTLY what they get. What they get is merely a...
“Does Patient Education Work?”
Share on Facebook Share on Twitter One step at a time. Doing the right things at the right time. Chiropractic does this terribly. Consumers have been forced to drink Chiropractic out of a fire hose. No wonder most don’t walk from Chiropractors, they sprint. Everything in life has a sequence to it. It’s an ascension model. Baby steps. That’s why we learned to walk before we learned to run. We...
“What Can ChiroTrust Do For Me?”
Share on Facebook Share on Twitter Mixed messages Practice inconsistencies Infrequent and/or improper communication These can confuse patients which risks them rethinking their decision to remain your patient. This both disrupts their healing and put an end to the viral growth of your practice. So, what are you doing to confuse patients? Are you using words, concepts, or strategies that they...
“Any ROF Tips?”
Share on Facebook Share on Twitter “Report of Findings” It’s not my favorite description of what happens in most Chiropractic offices. Nevertheless, here are some tips to make your “Report of Findings” more effective… Just use your adjusting room; otherwise, it’s perceived as a sales pitch. Keep it short. 5 – 10 minutes, tops. At this stage of the relationship, focus on their chief...
“Can You Give Me A List of What’s Working For Your Members?”
Share on Facebook Share on Twitter “Watching Your Back” requires revealing to you what is working for me and for ChiroTrust members who have followed my advice. And a common thread in solving many problems is DOING THE OPPOSITE. Take anything that is challenging you in practice and look what you are doing and ask yourself, “What if I did the opposite?” Doing the opposite doesn’t solve everything...
“Why Do Patients Drop Out?”
Share on Facebook Share on Twitter Chiropractors do NOT have new patient problems. Not a single one. But they do have a massive patient retention problem (and Opportunity!). …and you can’t build a practice without retention. RETENTION is the fertile ground needed for REFERRALS. Retain a patient and they WILL come back and refer others. Every time you lose a patient, you are barely breaking even...
“Why Do Patients Drop Out of Care?”
Share on Facebook Share on Twitter Do you know why patients stay? …and when I mean “stay”, I mean that they don’t drop out of care, they come back, and they refer others. It’s not because of your charm or good looks. It’s not because you truly care about helping people. It’s not even because you can and do get your patients better. THEY STAY BECAUSE THEY LIKE AND TRUST YOU. This also means that...
“What are the traits of a winner?”
Share on Facebook Share on Twitter If you read yesterday’s email, then you already know what I’m going to say today… Winners win because that’s what winners do. But beyond that… Winners don’t quit. Winners don’t whine. Winners look for solutions, not excuses. And winners outthink, outwork, and out-execute everybody else. As a result, they continue to adapt, grow, and evolve. They seek out and...