Share on Facebook Share on Twitter No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. This week, I’m doing YOU a huge favor by revealing to you one of the best business/marketing books of all time: Seth Godin’s book All Marketers Tell Stories. Even if you read the version titled All Marketers Are Liars, STILL read THIS...
Seth Godin Is Right…You Are a Liar
Share on Facebook Share on Twitter No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. This week, I’m doing YOU a huge favor by revealing to you one of the best business/marketing books of all time: Seth Godin’s book All Marketers Tell Stories. Even if you read the version titled All Marketers Are Liars, STILL read THIS...
“How Can I Manage Practice Stress?”
Share on Facebook Share on Twitter Succeeding in practice is an inside job — a total mind game. It’s where you are your best friend and biggest enemy. It’s where practices succeed and where practices fail. Successful practitioners live and stay in the present. They operate in the now. The don’t dwell on past wins, losses, successes, or failures. They realize that the past is virtually...
“I need more patients, money is tight, I am stressed. What can I do?”
Share on Facebook Share on Twitter Need more new patients? Money tight? Always feel stressed? Well A + B + C = All of that You have no problems. Your problems are “fixable” because you are both the cause and the solution. You can handle this, unless you think you can’t. Either way, you are right. Reality check… You still live in the best country in the world. You’ve heard the song, “New York...
“What One Book Should Every Chiropractor Read?”
Share on Facebook Share on Twitter This week, I’ve been talking a lot about Seth Godin’s book, All Marketers Tell Stories. It’s a book every Chiropractor should read over and over again. I’ll put the Amazon link below. For now, I’d like to share what I believe are the most relevant quotes when it comes to Chiropractic. But PLEASE, for your sake, get and read this book! Okay, here they are…...
“Have Any Chiropractic Patient Management or Policy Advice?”
Share on Facebook Share on Twitter Don’t take insurance? Are new patients booked only during “new patient times”? Do you use an answering machine to answer your phones before, during, and after office hours? Do patients get off their modalities “When the timer goes off”? Charge patients for “missed appointments”? Require patients to attend a “spinal care class” and/or to bring their spouse in...
“How Do You Get and/or Stay Motivated to Work?”
Share on Facebook Share on Twitter The most successful business owners and Chiropractors I know (and I know a lot) are self aware. They know how they are wired. They know their strengths. They know their weaknesses. They know what they like, don’t like, and most importantly, they know what motivates them. So if you want to boost your business, really think about what is important to you...
“What Are The Best Office Hours To Maximize Patient Visits Per Week?”
Share on Facebook Share on Twitter It’s Friday. Most people work on Fridays. Most ChiroTrust members do not. They work 4 full days a week, Monday – Thursday. …and why is that? Because the Internet has made 3-day weekends possible for more people, especially members of ChiroTrust who have the majority of all their marketing done for them. Are you living? Or are you still putting living on ice...
“Why Do My Visits Per Week Hover Around The Same Number No Matter What I Do?”
Share on Facebook Share on Twitter As I observe, experiment, and distill, I become more aware of what matters… in marketing, in business, and in life. And I came up with these 3 R’s… Relevance Reputation Relationship Let me explain… Relevance – This is congruent with “giving people what they want”, providing value, and never being boring. We must be and STAY relevant and answer the...
“How Come Patients Seem To Question My Intentions? All I Want Is What Is Best For Them?”
Share on Facebook Share on Twitter If you are like me (or how I used to be when I was broke), then if you are not careful, you can take almost everything way too personally. Why? …because you work hard and you put a lot of thought into what you do and say because you honestly want to help people (you care TOO much) and you THINK that you know what’s best for them. (I’ll get back to this in a...