Share on Facebook Share on Twitter Online… Offline… In your office… This is what you absolutely must give customers and patients… Value (A lot for their money, time, and hassle compared with all their other options, both real and perceived.) Instant Satisfaction (It’s a feeling, sort of like what food does for you when you are hungry. Whenever and wherever possible, strive to give it to them and...
“Any Stress Relieving Tips for Me? I’m a mess!”
Share on Facebook Share on Twitter If you are stressed, I guarantee that it’s not about money. It’s not about “new patients”. It’s not about “burnout”. You may think that it is but you’re wrong. It’s merely a byproduct of mind clutter. What is mind clutter? It’s what I call it when you have a lot of loose ends in your head. …Things that you know that you have to do. …Things that you know...
The Power of ChiroTrust
Share on Facebook Share on Twitter In short, ChiroTrust is a distinguished organization and being a member of ChiroTrust and boasting of your affiliation is one of the best marketing efforts that you can do. It should be on your business cards. It should be on your front door (using the Dometag provided to each member). It should be on your website/s Members who pay attention easily recognize the...
What’s the “Return on Investment” of Communicating to Your List… Often?
Share on Facebook Share on Twitter Your “List”. It’s the most valuable practice asset you own. NOTHING ELSE even comes close. Who should be on your list? Every person you know and/or have met. This includes… Past patients Past prospects Current patients Local friends, family, acquaintances Every new patient Now, let’s not forget that these are people, humans with emotions. You must relate to them...
My Favorite Brian Tracy Quotes
Share on Facebook Share on Twitter Well, I hope you enjoyed my week devoted to Brian Tracy and I hope I’ve inspired you to revisit one of his many great books. …and if you really want to give a gift to yourself and your family, consider being a collector of Brian Tracy’s books. “School’s never out for the pro” and every penny you invest in his work will not only pay back many dollars in dividends...
“Just Shut Up and Do It” – Part 4
Share on Facebook Share on Twitter I’m a huge Brian Tracy fan. Love the guy. Just finished his book Just Shut Up and Do It: 7 Steps to Conquer Your Goals (Amazon Link Below. BUY THE BOOK!) This week, instead of a Question of the Day, I will be sharing my spin on his words and include some of his words as well. Do You Set Big Goals? I didn’t believe it ‘til I tried it. I’m referring...
“Just Shut Up and Do It” – Part 3
Share on Facebook Share on Twitter I’m a huge Brian Tracy fan. Love the guy. Just finished his book Just Shut Up and Do It: 7 Steps to Conquer Your Goals (Amazon Link Below. BUY THE BOOK!) This week, I will be sharing my spin on his words and include some of his words as well. Passive Practitioners To succeed in practice, you must be present, pay attention, and be purposeful…to see...
“Just Shut Up and Do It” – Part 2
Share on Facebook Share on Twitter I’m a huge Brian Tracy fan. Love the guy. Just finished his book Just Shut Up and Do It: 7 Steps to Conquer Your Goals (Amazon Link Below. BUY THE BOOK!) This week, instead of a Question of the Day, I will be sharing my spin on his words and include some of his words as well. Your Actions This morning, I asked a doctor how much MONEY she was collecting per month...
“Just Shut Up and Do It” – Part 1
Share on Facebook Share on Twitter I’m a huge Brian Tracy fan. Love the guy. Just finished his book Just Shut Up and Do It: 7 Steps to Conquer Your Goals (Amazon Link Below. BUY THE BOOK!) This week, instead of a Question of the Day, I will be sharing my spin on his words and include some of his words as well. Compressing Time Want to make more money? Great. But are you...
“Is A Personality-Based Practice Good or Bad?”
Share on Facebook Share on Twitter I’m sure that you’d agree that too many D.C.s are not as healthy as they can and should be. You’ve probably also observed that the majority of D.C.s who do succeed in practice are typically super fit. This is not a coincidence. Working out, eating right, and living right IS marketing. YOU are your product. Here are just a few byproducts from being in...






