Share on Facebook Share on Twitter Most Chiropractors who are not members of ChiroTrust are failing. Not all, but most. It’s unfortunate and totally treatable and preventable. All they have to do is think like a business person some of the time and not like a Chiropractor all of the time. Chiropractors are product driven. Successful business people are market driven. See, selling what you do...
“Why Internet Marketing Ruined Marketing”
Share on Facebook Share on Twitter “Internet marketing” is an abused and misused term most popularly and inaccurately recognized as a THE WAY to build a business these days. As a result, many Chiropractors will waste a lot of time and money learning and executing this (very often) “FREE” medium. So, why is this bad? How much time do you have? I can talk for hours of how it has done more harm than...
“Why do I like Gary Vaynerchuk so much?”
Share on Facebook Share on Twitter “Gary Vee” is a guy no one can deny is a successful business person. His family story is impressive. His own story is nothing short of amazing. His work ethic is unmatched. …and the cool thing about Gary is that he shares with his audience how he accomplished everything—from working in his dad’s little liquor store and turning it into a 50+ million dollar...
Frying Big Fish
Share on Facebook Share on Twitter Are you a wanna-bee or a winner bee? In business, I can split everyone into 2 groups: Those who say “no” to almost everything – Mostly due to lack of confidence in their ability to make good decisions, their history of poor follow through, and overwhelming fear. Saying “no” is their way of experiencing a sense of control. It’s a non-productive feeling...
Congruent Sequential Synergy
Share on Facebook Share on Twitter Congruent = Across The Board Agreement Sequential = Appropriate Timing Synergy = Massive Leverage Congruent Sequential Synergy is a term that I coined that describes: How I do business, How I make decisions, and How ChiroTrust continues to evolve. For example, I recently improved the “In Good Hands” newsletter by changing its name and content. Now it is more...
What I Didn’t Learn from My Family and Friends
Share on Facebook Share on Twitter Family and friends are an important part of my life. They’re the fertile ground that I need to feel grounded, happy, and loved. But one thing that I didn’t learn from them is confidence. Confidence is one of those things that you either are born with or you one day decide to just take on. No one is going to give or award you with it. Confidence doesn’t...
What I Didn’t Learn From Treating Patients
Share on Facebook Share on Twitter There are many aspects to successfully running a practice that must be learned that have little-to-nothing to do with treating patients… Marketing, Marketing, and… Marketing And I’m not referring to “advertising”. How you look is marketing. What your staff looks like is marketing. Practice aesthetics is marketing. The name of your practice is marketing. How you...
What I Didn’t Learn From Chiropractic Consultants
Share on Facebook Share on Twitter Back in the day when Chiropractic consultants were popular, I hired many of them. I went to their seminars, I went through their training manuals, listened to their audio cassettes…You name it, I bought and read it. …and I’m sure glad that I did. Because I learned a lot about what not to do. In those days, I saw my friends and peers try the “High Volume” route...
What I Didn’t Learn in Chiropractic School
Share on Facebook Share on Twitter Chiropractic School It’s the place where I began to prepare for the state boards and to learn the skills necessary to deliver a product—a product that has been somewhat agreed to be called “Chiropractic”. But to become successful in practice, one needs a lot more knowledge than that. What I learned before Chiropractic School contributed a lot more to my...
How To Know If You Are Too Ambitious
Share on Facebook Share on Twitter I wish I knew this 40 years ago… Ambition isn’t always a good thing. I’ve been ambitious all my life and have worked hard since the age of 14. As a result, I have few meaningful memories from between the age of 14 and 45. All I did was work. Even today, I love work so much that I hate going to bed at night and can hardly wait to pop out of it and go make things...