Share on Facebook Share on Twitter Don’t know Dan Kennedy? He’s known as the “Professor of Harsh Reality”. That is why he makes so many people feel uncomfortable. He tells the truth. How it really is. Not how we wish things were—including markets, people, clients, patients, etc.. In the last 30 years, he has been a consultant to some of the biggest names in marketing, including me. He’s...
The #1 Thing Dan Murphy Taught Me
Share on Facebook Share on Twitter One of the benefits of attending Life Chiropractic College-West was the access to and influence of Dr. Dan Murphy. …and the #1 thing that stuck with me was this one Dan Murphy quote: “Never get programmed” It has stuck with me to this day. I think, although I am not certain, that was Dr. Dan’s way of telling the students not to believe or buy into everything...
Why I am committed to ChiroTrust members
Share on Facebook Share on Twitter This is a good time to be a ChiroTrust member. Why? Because you are getting my full attention. In the “old days”, I was involved in many business ventures. Now, by choice, other than a few personal high-end one-on-one clients, I spend 90% of my time in and on ChiroTrust. Why am I committed to ChiroTrust? …because I understand the value of the long game. Sowing...
Why I Don’t Do Videos
Share on Facebook Share on Twitter Pay attention… this is a marketing lesson… In this digital age, with a computer and smartphone, you can almost duplicate a live face-to-face experience. So why don’t I do it? Why don’t I use videos of me—either live and recorded—daily, weekly, or at least a lot more often? The reason isn’t exactly what you think. It’s not due to the hassle of set up, shooting...
Why A Book A Day?
Share on Facebook Share on Twitter Some of you think I’m nuts and you’re probably right. Trust me, the expense in money and time adds up. A book a day, 7 days a week, 365 days a year. So why do I do it? The more content I ingest, the better I become. So ultimately, I do it for you. Sure, some books suck. But that’s not the point. I love daily rituals. I love discipline. I love doing what most...
The ChiroTrust Success Secret
Share on Facebook Share on Twitter Wanna fast track your growth? The solution isn’t exactly what you think. No joke, this is what ChiroTrust and its happiest and successful members have in common… This may already describe you, but if it doesn’t, or if it sounds unbelievable to you, then this message is meant for you: We stay calm. We are polite. We blame no one for nothing. We honestly...
No C.A.?
Share on Facebook Share on Twitter No big deal. To be honest, if I were practicing, knowing what I know now about happiness and the value of time, I’d practice without a C.A. I wouldn’t have 3 years ago but… I’ve read A LOT of books since then. I’m a changed man. 🙂 Money isn’t as important as it once was. Freedom is more important to me now. As it relates to virtually everything, less is more...
What Else Can You Do?
Share on Facebook Share on Twitter Occasionally, a member will say, “I’m doing everything ‘ChiroTrust’…what else can I do?” …and occasionally, I too ask myself, “I’m doing everything …what else I should be doing?” And darn it, no joke, almost every time, I end up adding more work for work’s sake and THAT extra work rarely pays off. I end up hyper, irritable, and more difficult to be around...
The ChiroTrust Big Picture
Share on Facebook Share on Twitter As the guy who started ChiroTrust, I try to share with you who I am, what I value, what I read, etc.. Why? Because I know you better than you think. Actually, I probably know you better than you. I know what it’s like to be dead broke, without a pot to piss in. I know what it’s like to sneak back in the office an night to go to sleep. I know what it’s like to be...
Your Notepad
Share on Facebook Share on Twitter Doc, here is a good tip and how I manage my life… Have 3 standard cheap 8.5 by 11 inch binder paper notepads with you virtually all the time. I keep mine in a black business looking backpack made by PacSafe. ( www.PacSafe.com ) …one dedicated to ChiroTrust and anything related to working “ON” (not “IN”) your practice. …one dedicated to working “IN” your practice...