Share on Facebook Share on Twitter The best way to grow your practice is to grow your referrals. The easiest way to grow your practice is to grow your referrals. The fastest way…. you get my drift. So why don’t most D.C.s use their referral stats as the #1 indicator of how they are doing and if they are growing? Certainly one can say, “I have a 100% Referral practice.” …but if they only average...
Answer Your Phone!
Share on Facebook Share on Twitter Don’t laugh… If you could call every Chiropractic office during normal business hours, over half the calls would go to voicemail (or they’re not answered at all). Add after-hours and weekends to this fact and it only gets even worse. So let’s get this straight: You have rent. You have salaries. You have many personal and office expenses. …and yet...
“Lead Conversion”
Share on Facebook Share on Twitter Yesterday, I talked briefly about “Lead Generation”. Today’s email is about ”Lead Conversion”—something you really shouldn’t have to be worried about or involved in. These are marketing terms best left to on and offline business-to-business marketers and in my opinion, those who don’t treat or see patients—especially lead conversion. Your leads shouldn’t...
“Lead Generation”
Share on Facebook Share on Twitter You’ve heard the term “Lead Generation”. But what does it mean? What really is a “lead”? Are all leads created equal? and… Is “lead generation” really worth your time? Let’s dive in… First…. What is a lead? A lead is a non-customer captured contact that has either RECENTLY expressed interest in something that you have either offered or promised to...
Split Testing
Share on Facebook Share on Twitter ChiroTrust is about building and maintaining a practice using social proof, by association, “The Pledge”, and your ChiroTrust Blog. That is why your ChiroTrust business card, DomeTag, and the Roizen Video are so valuable to you. All were built and evolved after years of “split testing”. “A” versus “B” for over close to 2 decades. Every month, behind the scenes...
If You Didn’t Have to Buy a House, Pay for College, Or Live Where You Currently Live, Would You?
Share on Facebook Share on Twitter Okay, today’s email isn’t for everyone and I’m not financial expert but I do know that too many people make financial decisions and commitments without much forethought. You should always question what you think, do, and stress about. It’s a constant hobby of mine! For example… 1. Renting a home isn’t a bad thing. – Less maintenance, less insurance, no property...
If You Didn’t Have To “See Patients”, Would You?
Share on Facebook Share on Twitter Do you like managing your office, training your staff, and marketing your practice more than treating? Don’t laugh, each year a handful of members express that sentiment to me. If this describes you, then my question for you is this… “How much time do you spend thinking, reading, and learning about what you would need to do to make ‘not seeing...
“If You Didn’t Have To Work, Would You?”
Share on Facebook Share on Twitter This is a great question. I asked some close friends this question and here are the responses I got… “No.” “Yes.” “Yes, but I wouldn’t be working as much.” “Yes, but I wouldn’t be doing what I’m doing now.” At some level, I can relate to and appreciate all these answers. So, how about You? What’s your answer? Don’t jump too fast, really think about it. …and what...
“Mr. Money Mustache”
Share on Facebook Share on Twitter Ben from ChiroTrust back at ya. Today, I would like to share with you a video of Pete Adeney, aka, “Mr. Money Mustache”. This cat gets it. He understands the true cost of spending money on things that you don’t need and how impactful the financial loss is on your work horizon, happiness, freedom, and peace of mind. Now, you may think that you are too financially...
Are Feelings Facts?
Share on Facebook Share on Twitter Owning a practice successfully is an inside job. It’s all in your head. That’s why your feelings have a real impact on your practice. Facts are accurate. Oftentimes, feelings are not so accurate. Feelings need to be monitored and sometimes fixed. Personally, I try not to make decisions based on feelings but I do take my feelings seriously and do everything I can...