Share on Facebook Share on Twitter Want to know a secret? You can use how I built ChiroTrust as a model to build your practice. To build any business, actually. All you have to do is pay attention. Here’s what I mean… Virtually everything that I do “TO” you can and should be done in YOUR practice—to your community and to your past, current, and future patients. When you...
Chiropractic and “P.M.I.”
Share on Facebook Share on Twitter If you’ve been in Chiropractic for five years or more, then you’ve seen some D.C.s, Chiropractic “Gurus”, Experts, and Vendors come and go. Even some Chiropractic Colleges are hanging on by a thread. …and there’s a reason for it. They lack or lacked “P.M.I.” P.M.I. stands for Product, Marketing, and Integrity...
What I’m Doing Today, All Day
Share on Facebook Share on Twitter Question doc… Have YOU ever spent an entire day with your office manager, “right hand man” (or woman), or person who watches your back at work? Well, that’s what I’ll be doing all day. Last night, I flew in Larry Froncek to ChiroTrust HQ here in Danville, California. Larry’s been working with me for 20 years. As a matter of...
Why Friend Me on Facebook
Share on Facebook Share on Twitter Doc, are we friends on Facebook? …because if you are not, then you are missing out. I have more Chiropractors as “friends” than probably anyone else in Chiropractic. Why should you care? …because I often “like” and “share” their posts—some pretty good stuff. (Not to mention the content that I will soon be putting...
How to Win
Share on Facebook Share on Twitter Stressed? Busy? Worried? Anxious? Overwhelmed? Hopeless? Join the club. Congratulations, you are normal. You are human. You are okay. Sooner or later, it happens to everyone. So, now what? You can blame, feel sorry for yourself, or convince yourself that there is no hope for you or… You can do something about it. I recommend the latter. Even if you...
The Chiropractic Industry Bubble
Share on Facebook Share on Twitter As you know, living in a Chiropractic Industry Bubble can be dangerous. The phenomenon of “preaching to the choir” at seminars, forums, podcasts, webinars, etc. becomes a life and pastime of its own—a place for egos, showboating, embellishment, and like Disneyland, a world of fantasy. To become immune to this distraction is to embrace reality because...
*UPDATE*UPDATE*UPDATE*
Share on Facebook Share on Twitter As you may know, ChiroTrust members who attend the free Committee Meetings get instant access to online support 24 hours a day, 7 days a week. (For more info on The Committee, Click Here) This online support gives D.C.s the ability to post questions to me and to doctors from all over the U.S. and Canada. ChiroTrust members can also call for support Monday...
Too Many Chiropractors Think Inaccurately
Share on Facebook Share on Twitter Do YOU think accurately too? “I’ve been in practice 25 years.” Meaningless. How long you’ve been in practice doesn’t mean that you know how to succeed or should have succeeded by now. Time alone does not build practices. “I’ve seen your stuff for years.” Meaningless. Just because you’re in the stands doesn’t...
The Best Chiropractic Marketing
Share on Facebook Share on Twitter No matter what YOU think you’re selling… – Relief – Correction – Wellness Nobody cares. But EVERYBODY cares about what THEY want and THEY buy and act accordingly. There is nothing that you can do about it. It is not your fault. It is what it is. And YOU, my friend, are no different. ChiroTrust doesn’t attract Chiropractors...
6 Chiropractic Secrets to Success
Share on Facebook Share on Twitter 1. Sell only what people want. Nothing more, nothing less.
2. Provide an experience and a process that they like and enjoy.
3. Be professional, competent, and trustworthy.
4. Give just a little more than what you get.
5. Build your patient email and mailing list.
6. Never ignore your list.
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