Share on Facebook Share on Twitter There’s an art to everything—even when it comes to spending money to make money. …and that’s how you should look at practice expenses. Every dollar spent in and on your practice should influence how your practice occurs to others and increase the lifetime value of a patient. Practice expenses should directly or indirectly bring in revenue. And as long as your...
Too Painful, Doc?
Share on Facebook Share on Twitter Call me crazy, but I like talking about what others don’t talk about—especially when it comes to Chiropractic. For example, most D.C.s don’t really know where their money is going… especially as it relates to their practice. When I ask “Why?… Too painful?” …they sorta laugh as their way of saying, “Yes, it is...
What Chiropractors “Believe”
Share on Facebook Share on Twitter Doc, I woke up to this email in my “inbox”… HI Ben, I’m intrigued by your marketing. I have been a chiropractor for 30 years and have seen over the last year my number of new patients decline. I noticed your mission statement that there are no long term treatment programs. Do you not believe in wellness or maintenance care? Just curious on your philosophy...
No Chiropractic Consultant or Experts?
Share on Facebook Share on Twitter Good! You don’t need one. The Chiropractic business is changing. Now, because of the Internet, most industries (including Chiropractic) are in the “Done For You” business. Here’s what this means to you and Chiropractic… TO YOU: As pathetic as it may sound to you, customers AND patients want things done for them. They value their...
Question Doctor
Share on Facebook Share on Twitter Yesterday, I received an email from a new member of ChiroTrust. I recorded an audio of my answers to his questions which you can listen to below.(For professional reasons, his identity has been edited out.) As you will hear, I treat my members like friends and family. I “keep it real”. They seem to appreciate my no B.S. approach and I hope you do too. Please...
In a funk, doctor?
Share on Facebook Share on Twitter Please hear me out. Please. Every few years, I get in a funk lasting a few days to a few weeks. As a matter of fact, I’m just coming out of one. In the past few weeks, I have had no motivation to do anything. Absolutely none. There are a few reasons for it: I don’t have to work. I’ve worked hard since the age of 14. I saved and now I can retire very comfortably...
Your New Patient Fee
Share on Facebook Share on Twitter You may find this interesting… Yesterday, a new member contacted us and said that after 3 months, his new patient stats have not gone up. As a matter of fact, they went down a little. Knowing how to diagnose these situations, I had my staff schedule a call with him. It took me less than 10 minutes to figure out why, but well over an hour to explain it to him and...
Doc… What are YOU do’n?
Share on Facebook Share on Twitter I have a few questions for you… What do Chiropractors do? If a stranger asked YOU that, what would you say? Alleviate pain? Treat subluxations? Correct spinal biomechanics? Prolong wellness? Maintain function? SERIOUSLY… What would your response be? So here’s my real question: Isn’t it odd that Chiropractors don’t say… Chiropractors do “Free Spinal Exams”...
Chiropractic Referrals
Share on Facebook Share on Twitter I’m sure you’d agree, nothing beats a referred-in patient. It’s a sign that you are doing something right. But if you aren’t getting a lot of referrals, you may not be doing enough things right. A 100% referral practice is virtually meaningless if it’s getting 3 new patients a month. Can you make money without referrals? Certainly. There are many offices...
Why Many Damn Good Chiropractors Struggle
Share on Facebook Share on Twitter Do you have a nice office, competent staff, loyal patients, and a caring heart? Do you have a good name in town? Have you ignored the temptation of adding unnecessary products or services to your practice just to make a buck? If so, I salute you. But if doing the right things for the right reasons hasn’t yet paid off for you, then maybe I can shed some...