Latest Time to Think Articles…

Practice Expenses… What’s Reasonable, What’s Excessive, and How to Know the Difference

Share on Facebook Share on Twitter There’s an art to everything—even when it comes to spending money to make money. …and that’s how you should look at practice expenses. Every dollar spent in and on your practice should influence how your practice occurs to others and increase the lifetime value of a patient. Practice expenses should directly or indirectly bring in revenue. And as long as your...

Too Painful, Doc?

Share on Facebook Share on Twitter Call me crazy, but I like talking about what others don’t talk about—especially when it comes to Chiropractic. For example, most D.C.s don’t really know where their money is going… especially as it relates to their practice. When I ask “Why?… Too painful?” …they sorta laugh as their way of saying, “Yes, it is...

What Chiropractors “Believe”

Share on Facebook Share on Twitter Doc, I woke up to this email in my “inbox”… HI Ben, I’m intrigued by your marketing. I have been a chiropractor for 30 years and have seen over the last year my number of new patients decline. I noticed your mission statement that there are no long term treatment programs. Do you not believe in wellness or maintenance care? Just curious on your philosophy...

No Chiropractic Consultant or Experts?

Share on Facebook Share on Twitter Good! You don’t need one. The Chiropractic business is changing. Now, because of the Internet, most industries (including Chiropractic) are in the “Done For You” business. Here’s what this means to you and Chiropractic… TO YOU: As pathetic as it may sound to you, customers AND patients want things done for them. They value their...

Question Doctor

Share on Facebook Share on Twitter Yesterday, I received an email from a new member of ChiroTrust. I recorded an audio of my answers to his questions which you can listen to below.(For professional reasons, his identity has been edited out.) As you will hear, I treat my members like friends and family. I “keep it real”. They seem to appreciate my no B.S. approach and I hope you do too. Please...

In a funk, doctor?

Share on Facebook Share on Twitter Please hear me out. Please. Every few years, I get in a funk lasting a few days to a few weeks. As a matter of fact, I’m just coming out of one. In the past few weeks, I have had no motivation to do anything. Absolutely none. There are a few reasons for it: I don’t have to work. I’ve worked hard since the age of 14. I saved and now I can retire very comfortably...

Your New Patient Fee

Share on Facebook Share on Twitter You may find this interesting… Yesterday, a new member contacted us and said that after 3 months, his new patient stats have not gone up. As a matter of fact, they went down a little. Knowing how to diagnose these situations, I had my staff schedule a call with him. It took me less than 10 minutes to figure out why, but well over an hour to explain it to him and...

Doc… What are YOU do’n?

Share on Facebook Share on Twitter I have a few questions for you… What do Chiropractors do? If a stranger asked YOU that, what would you say? Alleviate pain? Treat subluxations? Correct spinal biomechanics? Prolong wellness? Maintain function? SERIOUSLY… What would your response be? So here’s my real question: Isn’t it odd that Chiropractors don’t say… Chiropractors do “Free Spinal Exams”...

Chiropractic Referrals

Share on Facebook Share on Twitter I’m sure you’d agree, nothing beats a referred-in patient. It’s a sign that you are doing something right. But if you aren’t getting a lot of referrals, you may not be doing enough things right. A 100% referral practice is virtually meaningless if it’s getting 3 new patients a month. Can you make money without referrals? Certainly. There are many offices...

Why Many Damn Good Chiropractors Struggle

Share on Facebook Share on Twitter Do you have a nice office, competent staff, loyal patients, and a caring heart? Do you have a good name in town? Have you ignored the temptation of adding unnecessary products or services to your practice just to make a buck? If so, I salute you. But if doing the right things for the right reasons hasn’t yet paid off for you, then maybe I can shed some...

15 Chiropractic Articles

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Practices Made Perfect™

Join ChiroTrust Today!

If you would like ChiroTrust to start attracting patients to your office by April 1st, sign up below no later than Wednesday, March 28th

ChiroTrust is everything you need to build your practice.

  • No spinal screenings
  • No expensive advertising
  • No high pressure “report of findings”

Dr. Michael Roizen

Hello, I'm Dr. Michael Roizen,

I'm certified by both the boards of anesthesiology and the American Board of Internal Medicine. I'm past chairman of the Food and Drug Administration advisory committee. I'm the chief wellness officer of the Cleveland Clinic.

I've appeared more than 18 times on Oprah Winfrey, Good Morning America, CNN and The Dr. Oz Show.

But this isn't about me; this is about you, your practice, and the practice promotion leader in your field, Ben Altadonna.

Quite frankly, until I met Ben, I only thought of chiropractic as very useful for back pain, or for back spasms. But, he has taught me more about what chiropractic is and what it does.

I'm so impressed that I am a contributing author for ChiroTrust doctors. Ben is one of the few people in chiropractic that I've come across that seems to spread chiropractic message into the mainstream.

If you are not a ChiroTrust member I urge you to become one.

Dr. Michael Roizen, M.D.
Chief Wellness Officer of The Cleveland Clinic


Why this doctor returned to Chiropractic…
Hear what this doctor decided to do in a town of only 1,400 people…
An M.D.’s choice words to the general public about Chiropractic…
Chiropractor moves into parent’s basement, declares bankruptcy and then did the unthinkable…
Chiropractic consultants pray that you don’t see this video…
Super ambitious? Is your personal life this good?...It could be!

“Just finished my 2nd week open in my new office. I've had 15 new patients and did 25 this week on three days…”

Jason Lyles, D.C.


“…I can’t get better results at any price. For just over 500 bucks, it’s a bargain!

Michael Reiss, D.C.


“As soon as we started doing this, our numbers, within about a month, tripled. I couldn't believe it.”

Dr. Duncan, D.C.


“139 visits this week. Another 14 new ones. My target for this year... was 80 visits per week. This is fantastic!”

Craig Butler, D.C.


You are the best thing to happen to chiropractic!!…im seeing 200 pt a week 30 of which are new all in 28 hours a week!! All stress free with 2 ca’s in 800 sq ft. I have so much to say but I know u are all about being concise.”

Charles Archer, D.C.


“New patient visit still strong as heck… 14 new patients today. That makes 110 for the month so far.”

Billy Rodriguez, D.C.


I love what ChiroTrust does for its members and am proud to be a part of it.

Dan Murphy, D.C., DABCO


"ChiroTrust has got me to the point where I don't have to think about the practice. Every weekend for me is a vacation... I don't worry at all from where that new patient is going to come from. They just continue to come in."

Ray Marquez, D.C.


"I joined initially because it seemed like a win/win with little out of pocket to gain some knowledge.  I had tried several other "coaching" groups, and was very disillusioned and discouraged.  Also out tens of thousands of dollars.  After implementing your strategies…my practice began to grow effortlessly.  I just appreciate the no BS approach to dealing with practice, patients, marketing, and success.  Appreciate you.  Thanks."

Wil Holdsworth, D.C.


"You are the best thing to happen to chiropractic!! Your company has taught me how to look act and be successful as a chiro. In 5 years im seeing 200 pt a week 30 of which are new all in 28 hours a week!! All stress free with 2 ca’s in 800 sq ft. I have so much to say but I know u are all about being concise.

You rock!"

C. Archer, D.C.


"I have been with ChiroTrust since 2012 and would recommend them highly to any chiroprator who wants to serve more patients and have a great support system with help in mamy areas of practice. It is well worth the money and I recommend you join them ASAP. Have a great day!!!"

Gregory E. Johnson, D.C.


"Listen to ChiroTrust… Stop chasing new patients. We get 200+ new patients monthly…"

Thaddeus Gala, D.C.


ChiroTrust recently helped the fight to preserve
Texas D.C.s right to diagnose with a check to
The Texas Chiropractic Association for $10,000.00
"I love what ChiroTrust does for its members and am proud to be a part of it."
- Dan Murphy, D.C., DABCO

Big Practice, Big Overhead, and Big Headaches?
Stable, Stuck, but Surviving?
Or Bummed, Broke, and Barely Making It?

These are the Top 3 Reasons Why Good Chiropractors
Choose ChiroTrust And So Should You!

Join ChiroTrust Today!

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Practices Made Perfect™

If you would like ChiroTrust to start attracting patients to your office by April 1st, sign up no later than Wednesday, March 28th

You Have 2 Payment Options:

12 payments of $563.66

1 payment of $5,964 (Saves you $800)

Or…

Questions about ChiroTrust? Chat with its founder,
Ben Altadonna. Schedule your phone call here.
Please write down your questions prior to the call.

Your Name:
Practice Name:
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Office Address:
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By joining ChiroTrust, you agree to pay in full over the course of 12 months at the rate of either $563.66 per month or a single payment of $5,964. This is a 12-month membership and commitment. By submitting your membership request, you give ChiroTrust permission to automatically renew your membership for subsequent years at the same rate and payment method; or you may cancel all subsequent years by simply notifying ChiroTrust via phone (800-795-5221) or email (info@chiro-trust.org). But you understand and agree that you cannot cancel any current year’s membership. In other words, prior to the start of year 2, you may cancel year 2 and beyond. Same for years 3, 4, 5, and so on. Unless you request otherwise, we will use the same payment method upon renewal. Prior to and for each renewal year, upon request, you may cancel or switch monthly payments to one annual payment or vice versa.

*I Agree

“Chiropractic's problem isn't that it is misunderstood, it's that it fails to understand the market.”

Ben Altadonna

Ben Altadonna

Question for ChiroTrust founder Ben Altadonna? Click Here

As a Member of ChiroTrust, There is Nothing Else To Buy And…
You Can Attend “The Committee” For Free!
(For more information on “The Committee”, Click Here)


Frequently Asked Questions

My practice was fine until recently and now it seems like nothing brings in new patients. How do I know that ChiroTrust works?

Great question, we get that a lot. We have found that most D.C.s struggle to get everything done on their own. Chances are, everything that you’ve tried before was either not what people/patients wanted, or you just didn’t have enough time, desire, or money necessary to pull it off. We are not consultants. We don’t sell shovels, we do most of the shoveling for you. ChiroTrust works because ChiroTrust does most of the work. That way, nothing else to do, nothing else to buy. If you want ChiroTrust’s founder Ben Altadonna to know more about you, your practice, and what you’ve tried in the past or what you are doing now, pick a time and he’ll give you a call. Click here.

My practice is great but I feel like I work too much. I’m getting burned out. I don't really need more new patients but rather, more free time. Can ChiroTrust help me get my life back?

Yes, as ChiroTrust grew, its founder had the same problem: too many hats to wear. By eliminating, automating, and outsourcing, he continues to spend time only on his unique abilities—those things that truly bring value to his clients. Practices get complex over time. It’s a part of growth but can also limit your growth. Schedule a call with Ben if you like, he can share his personal story with you and explain why ChiroTrust’s free member support and more free time are exactly what you and your practice need. To schedule your call, click here.

I have a corrective and wellness care practice. ChiroTrust seems to be more symptom oriented. Will ChiroTrust still work for me?

We have found that our corrective/wellness members experience the greatest practice growth after they first attract more patients in the door and to do that, you must accept the unfortunate fact that most patients come in with a symptom. Provided that you offer patients care options and put their needs before your own, how you address that symptom is up to you. We’ll do our job and attract them for you, then you do yours.

Would practices that offer other services in addition to Chiropractic care still benefit from ChiroTrust?

Yes because patients start off with the same or similar chief complaints. How you address and treat those complaints and what you offer to your patients is up to you. We will also market any and all practice-related websites and/or social media accounts that you already have.

How does ChiroTrust attract patients?

ChiroTrust attracts patients by marketing and positioning your practice on and offline in such a way that patients become confident in choosing you as their doctor and referring others to your practice.

How long does it take to see results?

If you provide us what we request and follow our new member instructions, typically 2-4 weeks.

Are there any other costs involved?

No. Your ChiroTrust membership fee is all-inclusive. Some members pay to boost their ChiroTrust articles on Facebook or mail them to their patients but most members don’t need to.

Does each doctor in our practice need to join separately or does one membership cover every doc in our office?

If you have a partner or associates on staff, then we will include them in the marketing for your practice at no additional charge. However, only you can attend committee meetings at no charge. If you share office space with another doctor but have separate practices, then each doctor must join separately.

I own more than one location. Does one membership cover all locations?

If you have two locations, the second location will be covered under one membership. If you have three or more locations, you will need to purchase additional memberships.

To Join, Click Here

About Author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+