Share on Facebook Share on Twitter In Chiropractic, you hear a lot about “headspace”—especially as it relates to Chiropractic philosophy, “The Big Idea”, and/or anything related to patient interaction and education. But what is rarely discussed or acknowledged is the importance of having reasonable marketplace expectations, reasonable goals, and reasonable business models. Notice one thing in...
Share on Facebook Share on Twitter I’m a chiropractic business strategist who also helps run ChiroTrust. So when I work with my members, I try to get them to ask themselves more “Whys” than “Hows”. “How” falsely assumes or implies accurate thinking. BUT “Why” creates it!!! That is why most “Hows” should be “Whys”. Here’s a sample of “How” questions that I get asked all the time… “How do I...
Share on Facebook Share on Twitter Doc, I’m going to beat you to it and say that today, in this email, I’m bragging. There is nothing better than ChiroTrust. Sure, some things may be a good addition to ChiroTrust but nothing can or ever will replace it and nothing comes close. The communication systems The power of “The Pledge” The significance of “The Roizen Video” Your Blog The business card My...
Share on Facebook Share on Twitter Wanna drive yourself nuts? Go from guru to guru, from product to product, from office to office, etc. Keep thinking that you need to DO more to have more. Instead, BE more. Be more careful about who and what captures your attention. Be more thoughtful as to what you do TODAY. Be more concerned with how you occur to each and every patient and how you maintain...
Share on Facebook Share on Twitter Building a practice can be super easy or nearly impossible. …and you get to choose. Want to make it easy? Assume that nobody cares about Chiropractic or you. Nobody cares about: How Chiropractic first came into being Chiropractic philosophy Chiropractic research How long you’ve been in practice Your post graduate studies or certification How exciting your...
Share on Facebook Share on Twitter Let’s face the facts… Compared to maintaining a long-term profitable practice… Going to Chiropractic School, getting through the boards, and opening an office is a breeze. And it certainly takes more than attracting new patients to succeed over the long haul. So when I hear any doc say that all he or she just needs are “more new patients”, I shake my head. Does...
Share on Facebook Share on Twitter There’s a saying, “If everyone is your market, then no one is your market.” …that is why “because everyone has a spine” isn’t a marketing strategy. The worst marketing message—website, business card, lecture, etc.— includes everything that you know or believe Chiropractic can help. The best marketing message is singular. One market, one message. The best message...
Share on Facebook Share on Twitter Want to stagnate? (To cease developing, become inactive or dull…) All you have to do is believe that these are acceptable reasons for coasting in practice… It’s January. People are easing into the year and have deductibles to meet. Bad time to promote my practice. It’s February. Seeing a little bump IN business. Too busy to work ON my business. It’s March...
Share on Facebook Share on Twitter For almost 20 years, I’ve worked closely with D.C.s from all over Canada and the United States and FOR SURE this is the long list of why Chiropractors fail (in no particular order): Wrong practice name (repels, not attracts) Open adjusting (decreases perceived value, patients don’t dig it) A complicated fee schedule (in an attempt to maximize insurance...
Share on Facebook Share on Twitter Aggressive marketing and business models are increasingly being rejected by Chiropractors, consumers, and patients. Nevertheless, there are D.C.s who continue to jump around from guru to guru, hoping for a solution to their struggle. If one thing doesn’t “work”, they try something else… until they’re jaded or broke, that is. There is noTHING that “works”. You...
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Hello, I'm Dr. Michael Roizen,
I'm certified by both the boards of anesthesiology and the American Board of Internal Medicine. I'm past chairman of the Food and Drug Administration advisory committee. I'm the chief wellness officer of the Cleveland Clinic.
I've appeared more than 18 times on Oprah Winfrey, Good Morning America, CNN and The Dr. Oz Show.
But this isn't about me; this is about you, your practice, and the practice promotion leader in your field, Ben Altadonna.
Quite frankly, until I met Ben, I only thought of chiropractic as very useful for back pain, or for back spasms. But, he has taught me more about what chiropractic is and what it does.
I'm so impressed that I am a contributing author for ChiroTrust doctors. Ben is one of the few people in chiropractic that I've come across that seems to spread chiropractic message into the mainstream.
If you are not a ChiroTrust member I urge you to become one.
Dr. Michael Roizen, M.D.
Chief Wellness Officer of The Cleveland Clinic
“Just finished my 2nd week open in my new office. I've had 15 new patients and did 25 this week on three days…”
Jason Lyles, D.C.
“…I can’t get better results at any price. For just over 500 bucks, it’s a bargain!”
Michael Reiss, D.C.
“As soon as we started doing this, our numbers, within about a month, tripled. I couldn't believe it.”
Dr. Duncan, D.C.
“139 visits this week. Another 14 new ones. My target for this year... was 80 visits per week. This is fantastic!”
Craig Butler, D.C.
“You are the best thing to happen to chiropractic!!…im seeing 200 pt a week 30 of which are new all in 28 hours a week!! All stress free with 2 ca’s in 800 sq ft. I have so much to say but I know u are all about being concise.”
Charles Archer, D.C.
“New patient visit still strong as heck… 14 new patients today. That makes 110 for the month so far.”
Billy Rodriguez, D.C.
“I love what ChiroTrust does for its members and am proud to be a part of it.”
Dan Murphy, D.C., DABCO
"ChiroTrust has got me to the point where I don't have to think about the practice. Every weekend for me is a vacation... I don't worry at all from where that new patient is going to come from. They just continue to come in."
Ray Marquez, D.C.
"I joined initially because it seemed like a win/win with little out of pocket to gain some knowledge. I had tried several other "coaching" groups, and was very disillusioned and discouraged. Also out tens of thousands of dollars. After implementing your strategies…my practice began to grow effortlessly. I just appreciate the no BS approach to dealing with practice, patients, marketing, and success. Appreciate you. Thanks."
Wil Holdsworth, D.C.
"You are the best thing to happen to chiropractic!! Your company has taught me how to look act and be successful as a chiro. In 5 years im seeing 200 pt a week 30 of which are new all in 28 hours a week!! All stress free with 2 ca’s in 800 sq ft. I have so much to say but I know u are all about being concise.
You rock!"
C. Archer, D.C.
"I have been with ChiroTrust since 2012 and would recommend them highly to any chiroprator who wants to serve more patients and have a great support system with help in mamy areas of practice. It is well worth the money and I recommend you join them ASAP. Have a great day!!!"
Gregory E. Johnson, D.C.
"Listen to ChiroTrust… Stop chasing new patients. We get 200+ new patients monthly…"
Thaddeus Gala, D.C.
Big Practice, Big Overhead, and Big Headaches?
Stable, Stuck, but Surviving?
Or Bummed, Broke, and Barely Making It?
These are the Top 3 Reasons Why Good Chiropractors
Choose ChiroTrust And So Should You!
“Chiropractic's problem isn't that it is misunderstood, it's that it fails to understand the market.”
Ben Altadonna
Question for ChiroTrust founder Ben Altadonna? Click Here
As a Member of ChiroTrust, There is Nothing Else To Buy And…
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My practice was fine until recently and now it seems like nothing brings in new patients. How do I know that ChiroTrust works?
Great question, we get that a lot. We have found that most D.C.s struggle to get everything done on their own. Chances are, everything that you’ve tried before was either not what people/patients wanted, or you just didn’t have enough time, desire, or money necessary to pull it off. We are not consultants. We don’t sell shovels, we do most of the shoveling for you. ChiroTrust works because ChiroTrust does most of the work. That way, nothing else to do, nothing else to buy. If you want ChiroTrust’s founder Ben Altadonna to know more about you, your practice, and what you’ve tried in the past or what you are doing now, pick a time and he’ll give you a call. Click here.
My practice is great but I feel like I work too much. I’m getting burned out. I don't really need more new patients but rather, more free time. Can ChiroTrust help me get my life back?
Yes, as ChiroTrust grew, its founder had the same problem: too many hats to wear. By eliminating, automating, and outsourcing, he continues to spend time only on his unique abilities—those things that truly bring value to his clients. Practices get complex over time. It’s a part of growth but can also limit your growth. Schedule a call with Ben if you like, he can share his personal story with you and explain why ChiroTrust’s free member support and more free time are exactly what you and your practice need. To schedule your call, click here.
I have a corrective and wellness care practice. ChiroTrust seems to be more symptom oriented. Will ChiroTrust still work for me?
We have found that our corrective/wellness members experience the greatest practice growth after they first attract more patients in the door and to do that, you must accept the unfortunate fact that most patients come in with a symptom. Provided that you offer patients care options and put their needs before your own, how you address that symptom is up to you. We’ll do our job and attract them for you, then you do yours.
Would practices that offer other services in addition to Chiropractic care still benefit from ChiroTrust?
Yes because patients start off with the same or similar chief complaints. How you address and treat those complaints and what you offer to your patients is up to you. We will also market any and all practice-related websites and/or social media accounts that you already have.
How does ChiroTrust attract patients?
ChiroTrust attracts patients by marketing and positioning your practice on and offline in such a way that patients become confident in choosing you as their doctor and referring others to your practice.
How long does it take to see results?
If you provide us what we request and follow our new member instructions, typically 2-4 weeks.
Are there any other costs involved?
No. Your ChiroTrust membership fee is all-inclusive. Some members pay to boost their ChiroTrust articles on Facebook or mail them to their patients but most members don’t need to.
Does each doctor in our practice need to join separately or does one membership cover every doc in our office?
If you have a partner or associates on staff, then we will include them in the marketing for your practice at no additional charge. However, only you can attend committee meetings at no charge. If you share office space with another doctor but have separate practices, then each doctor must join separately.
I own more than one location. Does one membership cover all locations?
If you have two locations, the second location will be covered under one membership. If you have three or more locations, you will need to purchase additional memberships.
To Join, Click Here
Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+