Share on Facebook Share on Twitter I’m not sure about you, but for me, life has never been easy. The first 20 years of my life were pretty much spent on the sidelines observing others make things happen and/or put on a good show. Other than starting Chiropractic school at 26, most of my 20s was a blur. It was like life was having a party and I wasn’t invited. But you know what? It all...
“Too Many Chiropractors!”
Share on Facebook Share on Twitter I’m sure you’ve heard that before, from both D.C.s and consumers. Don’t believe it. Don’t worry. The market takes care of everything. Those who deserve to succeed do. Sure, there are some Chiropractors doing well for the wrong reasons but they don’t last long. They never do. One day, their board will call them out. One day, their practice will become...
What Chiropractors and Patients Have in Common
Share on Facebook Share on Twitter You don’t have to believe me but… After working with thousands of Chiropractors and patients, it is quite clear that they each think exactly the same way and are extremely predictable. Most patients “can’t handle the truth” and most Chiropractors “can’t handle the truth”. That is why most people don’t go to Chiropractors and why most Chiropractors either...
CHIROPRACTORS!!!… You CanNOT Market a Product That People Don’t Want
Share on Facebook Share on Twitter Included with a ChiroTrust membership are my decades of marketing and business-building experience… obtained and paid for with tens of thousands of hard-working hours and literally tens of millions of dollars. So, when I talk to Chiropractors who think they know what they want… ….who think they know how to get it… and… …who think they know how long it should...
The Death of Landing/Squeeze Pages and “Funnels”???
Share on Facebook Share on Twitter When it comes to “landing” pages, “squeeze” pages, or “marketing funnels”, thank goodness most of you don’t know what I’m talking about. Typically it’s those websites that ask for at least your email address in exchange for a video, a “free” report, some sort of “tool”, or access to additional information via a webinar, teleclass, or maybe even a live event...
Impatience
Share on Facebook Share on Twitter Doc, Do you spend more time wishing, hoping, and reaping than you do sowing? Do you spend time and/or money on things or experiences that take your mind off your worries, your anxieties, and your stress? Do you exhale more than you inhale? If so, you are impatient. Impatience is merely a byproduct of unrealistic expectations and unfinished business. Impatience...
Too Smart, Doc?
Share on Facebook Share on Twitter Just curious… Was Chiropractic School a total walk in the park for you? Hardly needed to study? Flew by all the boards? If so, then you may not be hardwired for business success. Often times, business requires a different set of innate abilities. The ability to think out of the box. The willingness to take risks. The emotional maturity required to overcome...
If You Only Had One Patient
Share on Facebook Share on Twitter Suppose you only had one patient… Just one patient to take care of. Your entire practice was made up of taking care of this one patient for your entire career. Each month, this one patient is willing to pay you as much money as you want for the rest of your life. Not a million dollars a month, but the number that you think you wanted before reading this...
“New Patients”, “New Patients”, “New Patients”
Share on Facebook Share on Twitter “New Patients” is to Chiropractors what “Just get me out of pain” is to patients. (Please read that again.) But there is one huge difference… YOU own a business. They don’t. Patients (consumers) virtually only do what they want to do because they can and because THEY don’t monetize what they do. You HAVE to! You make a living “selling” Chiropractic care. That’s...
Do Nothing Doc
Share on Facebook Share on Twitter Chiropractors can be an antsy bunch—busy being busy but not productive, profitable, or more importantly, happy. There’s a huge strategic error with being “antsy”. Being antsy gets less done. Being antsy keeps you from thinking clearly. Being antsy feels terrible. Like I’ve said before, even though you and I are going to die soon (relatively speaking), that...