Share on Facebook Share on Twitter Maybe it comes from skepticism, wisdom, experience, or just plain common sense. Nevertheless, patients know. Patients know when a D.C. is overselling. Patients know hype when they see it. Patients can see shameless self-promotion from a mile away. …and I’m sure you can too. It’s everywhere in Chiropractic. So don’t buy it. But more importantly, don’t be it. You...
The Dangers of “Success”
Share on Facebook Share on Twitter Have you noticed that most “successful” D.C.s don’t stay that way for long? Now, I’m not talking about the ones who collect $25,000-$35,000+/- a month with 40-50% overhead, a small seasoned staff, and a happy home life. I’m referring to those ultra ambitious D.C.s with one or more big “clinics” collecting closer to $50-$100/$200/$300k a month. Do you know why...
Office Hours
Share on Facebook Share on Twitter Want to make more money fast? Work less. Yep. Chances are, your office hours can be reduced. Yes, even YOUR office hours. By reducing your hours, you instantly make more money per hour. Sounds too simplistic? Not really. By reducing your hours, you net more “Time to Think” and the more you think, the more money you will make. So, what’s...
Doc, Slow Down.
Share on Facebook Share on Twitter Re.: Your Practice Slow down. Simplify. Live in the moment. Embrace contentment. Enjoy some alone time. MAYBE this video will speak to you like it did to me. (Click the pic below.) P.S. – Thanks ChiroTrust member Ben Donner for sharing. If your practice is like this old van, you’ll not only get to where you want to go, but you’ll have time to enjoy the view...
Insanity
Share on Facebook Share on Twitter Want to go insane? It’s really simple. All you have to do is just ONE of these… Pay attention to your competition. Watch or Listen to Chiropractic Consultants. Wonder why patients drop out and/or don’t come back. Envy others. Live above your means. Wish things were different. Focus on what you don’t have or what you think should be different. Assume that most...
Carnage in Chiropractic
Share on Facebook Share on Twitter Like all industries, Chiropractic is impacted by changes both inside and outside of itself. People, markets, options, tastes, behaviors, and demands evolve. Back in the days of favorable work comp. and P.I. reimbursements, and of low deductibles and co-pays, Chiros could get away with treating virtually every patient 20–30 +/- visits. But these same doctors are...
The Truth about “Patient Retention”
Share on Facebook Share on Twitter Want to know how to get each patient to commit to 30, 40, or 60 visits or more and have them come in once a week for life? Why? Because you think that’s how to make more money? Because you think that’s what patients need? Because you think that’s what a good ChiropracTOR does? Wrong. Listen, in the “should be” world, your patients should want to correct their...
Your Overhead
Share on Facebook Share on Twitter After speaking with D.C.s from all over the U.S. and Canada, I’ve come to realize how dysfunctional the typical Chiropractor’s relationship is with their practice overhead (expenses). Most D.C.s don’t know how much their monthly overhead is because it’s too painful to keep track. Most D.C.s inaccurately factor in their own “salary” as part of their...
The New P.I. Patient
Share on Facebook Share on Twitter 20-50 New P.I. Patients Per Month… Or more… Each and every month. Want to know how to “get” 20-50 per month or more? First, let me tell you WHO the “New” P.I. Patient is. The new P.I. Patient did not get in an automobile accident. The new P.I. Patient is not part of a “Med-Legal” case. The new P.I. Patient isn’t a “Personal Injury” patient at all. The new P.I...
Bad Chiropractic Ideas
Share on Facebook Share on Twitter Industries are incestuous and Chiropractic is no different. Meaning, bad ideas spread from within to a point where they become increasingly irrelevant, ineffective, and just plain stupid. For example, just last night I watched an interview between two D.C.s about ways to persuade patients to buy more care than they would naturally want. One of the docs—someone...