Have you ever wondered why more patients don’t come back and refer?
Your office is friendly.
You adjust well.
You’re smart.
They get better.
You care about their well being.
…and yet, most don’t give you any positive feedback, most don’t come back, and most don’t refer.
HERE’S WHY THAT IS…
They still are not sure that you were or are the best option.
I know, right?
It’s crazy.
See, being good is not good enough.
Not even close!
Not only do you have to be the best but…
You have to nurture the relationship.
You need to provide value to them when they AREN’T giving you money.
AND…you need to be legitimized by an entity larger than you.
…and as long as you are good, this is how ChiroTrust attracts and keeps patients for you.
NURTURE – 10 years ago the big thing in marketing was Google Adsense and SEO. (Search Engine Optimization) and Teleclasses. 5 years ago the big thing was Online Lead Generation, Landing/Squeeze Pages, “Trip Wires”, “Money-Magnets”, and Webinars. All this Internet marketing has devalued communication, created more marketplace mistrust, and has made marketing, advertising, and customer/patient acquisition much harder. Yes, it’s cheaper BUT it’s less, not more, effective. Real businesses—not those selling “How To…” but businesses like yours and mine that actually do something FOR our customers—KNOW that marketing can and should be much more elegant, transparent, and simplistic. Real businesses nurture relationships. They aren’t in it for the quick hit. They are patient. No trickery, no pressure, no slick pitches, no fake urgency, no “closing”. Real businesses are real with their prospects, clients, and patients. Down to earth. No B.S., No hype. How?
…by PROVIDING VALUE. – Not as part of a sequence that leads up to an offer but ongoing, day in and day out relevant content—similar to what I am providing you right now. Get it?
LEGITIMIZED by a larger entity.
Imagine being the team Chiropractor of the Golden State Warriors basketball team…or endorsed by multiple relevant and respected celebrities… or like our friend Steve Shoshany, appearing on The Dr. Oz Show multiple times? Powerful stuff.
For example, Dr. Oz’s writing partner, consultant, and frequent guest Dr. Michael Roizen endorses ChiroTrust. This endorsement has had a huge impact on our growth and our member’s practices.
His video endorsement is on our consumer site, Chiro-Trust.org, and on our member’s websites (blog) that we give them and manage for them.
Nothing is more powerful than what others say about you or with whom you are associated.
