Good! You don’t need one.
The Chiropractic business is changing.
Now, because of the Internet, most industries (including Chiropractic) are in the “Done For You” business.
Here’s what this means to you and Chiropractic…
TO YOU:
As pathetic as it may sound to you, customers AND patients want things done for them.
They value their time and resources now more than ever. Everything has sped up, including their expectations. So that faster you can get them out of pain and out of the office, the better—especially if you know whom to attract, how to attract them, and what to do once you got “em”. It’s the most profitable Chiropractic business model there is.
This is how you get and keep MORE people under care and in your office, NOT less.
TO CONSULTANTS and ON and OFFLINE “EXPERTS”:
They are feeling the pinch (as they should be). It’s a dying industry. See, clients don’t want to be sold shovels. They want the shoveling done for them. Chiropractors don’t want to be sold “X” and then upsold “Y”. They don’t want to pay for a low-priced product or service just to be sold over and over again.
TO CHIROTRUST:
ChiroTrust has created its own category. We are a Chiropractic marketing and media company. Members don’t have to worry about how to attract patients. Our members know what attracts patients, what repels patients, and exactly what motivates patients to come back and refer others. All they do is utilize everything that ChiroTrust has created and does for them.
