Finally doc, in closing, your best leads are those who used to be your patients but are no longer coming in….ESPECIALLY IF YOU MANAGED THEM PROPERLY the first time around.
By that I mean that you used ChiroTrust to nurture the relationship, enhance your reputation, and maintain your relevance.
So before you spend time and money on lead generation, ask yourself these questions…
- Did I send ChiroTrust my email list and is my staff submitting new patient emails as they start care so ChiroTrust can email my patients for me?
- Am I mailing to my list (Blog Postcard and Monthly Pain Relief Updates—both in The Vault) and posting the recommended blog articles and boosting the Roizen C-T.org video?
- Is my phone answered live when my office is not open?
- Do I give patients what they want and am I letting them go before they let me go?
- Is what I do for my patients easy to explain?
- Are my fees fair and provide a high level of perceived value?
- Do I have my DomeTag on the front door and on my adjusting doors?
- Am I wearing a white clinic jacket with the ChiroTrust lapel pin? (If not, read the articles in The Vault.)
- Am I closed on Fridays/Saturdays/Sundays?
- Do I accept insurance?
- Have I gone to a Committee Meeting yet?
- Do I have a practice name and tag line that clearly mirrors what the market wants?
- Do I use the ChiroTrust business card template?
- Do I call ChiroTrust when I need help or have a question?
- Am I living a healthy life?
- Am I a really good and confident Chiropractor?
- Do I take really good care of my patients?
- Does my practice look clean, professional, tidy, and like a “Doctor’s Office”?
- Do I already get a lot of referrals?
- Am I living below my means?
….because if your answer is not “Yes” to all the questions above, then you have no business thinking about lead generation.
…And if your answer IS YES to all the questions above but aren’t getting enough referrals and reactivations, then as it relates to the topics above, you need to do more and/or do better.
That’s how you build a self-sustaining profitable, low-stress practice.
Not with more “leads”.
P.S. – Chiropractors do not have a new patient problem. They have a product problem, a message problem, a positioning problem, and a relationship retention problem. That’s why I created ChiroTrust. To solve these real problems.
