“Lead Conversion”

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Yesterday, I talked briefly about “Lead Generation”.

Today’s email is about ”Lead Conversion”—something you really shouldn’t have to be worried about or involved in.

These are marketing terms best left to on and offline business-to-business marketers and in my opinion, those who don’t treat or see patients—especially lead conversion.

Your leads shouldn’t be “converted” into patients.

That’s considered “push” marketing. Aggressive. Forceful. Urgent. Packed with artificial value proposals, make believe limited offers (“First 10 that respond!”), and made-up expiration dates.

I prefer “PULL” marketing.

It’s more elegant, respectful, and yes, effective.

Customers, clients, and patients come when they want.

They are not up against a clock.

They are not pressured in any way.

As a matter of fact, “pull” marketing is virtually invisible.

Pull marketing is about REPUTATION, RELEVANCE, and RELATIONSHIP.

So when you hear Chiropractic Marketing “experts” use terms like…

  • “Lead generation”
  • “Conversion rates”
  • “Squeeze Pages”
  • “Funnels”
  • “Closing”

You might think twice before investing your time and money.

It’s polluting Chiropractic.

That’s NOT the business you are in.

That’s the business that THEY are in.

So don’t pollute Chiropractic.

Instead, PULLute.

About the author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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About Author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+