“It Is What It Is”

ACCURATE THINKING STRATEGY: “It Is What It Is”

Want to eliminate most of the stress caused by practice and life?

Do what I do.

Adopt the “It Is What It Is” way of looking at the world as well as the people and situations in it.

Does that mean that you don’t strive to improve things?

No. not at all.

But this does mean that your strategies and solutions must factor in what you cannot change or what isn’t worth changing.

It reminds me of the “Serenity Prayer” authored by the American Theologian Reinhold Niebuhr that includes…

“…give me grace to accept with serenity
the things that cannot be changed,
Courage to change the things
which should be changed,
and the Wisdom to distinguish
the one from the other.
Living one day at a time,
Enjoying one moment at a time,
Accepting hardship as a pathway to peace…”

About the author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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About Author

Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+