Chiropractic is a business.
So when most Chiropractors fail, they don’t fail because they are broke, burned out, or bad doctors, or because they ran out of money.
They fail because they don’t know how to run a business.
They think that their problem is only that they need more new patients.
That’s not even HALF their problem.
No amount of new patients will fix a doctor who doesn’t know how to run a business.
As a matter of fact, most Chiropractors don’t even have a new patient problem—even those who are 100% positive that they do are 100% wrong.
I’m convinced that if each and every Chiropractor in the world magically got 50 new patients each and every month for one full year, that in 3 years or less, they would be exactly back where they started.
It’s no different than winning the lottery.
Let’s face it, this profession is a hot mess.
It’s a product that most people don’t want.
Actually NO BODY wants Chiropractic.
What they want is to get out of pain.
Like it or not, it is what it is.
So my question for you is…
What are YOU going to do about it?
Are you going to be like most Chiropractors and continue to try to convince the marketplace that Chiropractic is NOT about pain relief?
I guarantee that every straight Chiropractor that you look up to would be dead broke if they chased every pain relief patient away.
This profession is lying to you and there are a lot of whackos in it who tell Chiropractors what they want to hear.
Go ahead. You can drink the KoolAid if you want. It does taste good.
Just stop trying to sell it.
Listen, I know what Chiropractic can do but that has absolutely nothing to do with what the marketplace is willing to consume IF you run your business properly.
There’s a lot to running a business right and once you do, things get a whole lot easier.
And there’s a lot to ChiroTrust.
All you have to do is avail yourself to everything ChiroTrust provides.
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