Practice names.
Business cards.
Websites.
All are valuable “front stage” communication “devices”.
And although “what” you do, and “what” you sell may be diverse,
your “front stage” marketing shouldn’t be.
Your front stage must meet people where they’re at,
especially those who are NOT referred in.
So take a look at your practice name (again).
Take a look at your business cards and website/s.
What is the message?
Is it what the non-referred-in patients first want from you?
Or is it too advanced too soon?
