There is no disputing how huge Facebook is.
It has well over 1 billion users.
That equates to about 1/7th of the total population of planet Earth.
That’s why what I think about them doesn’t matter. They are humongous.
But what I think about Chiropractors advertising on Facebook should matter to you.
I’ve spent more money targeting Chiropractors than anyone on the planet.
I know the metrics.
I also know the metrics for local businesses targeting local customers and when it comes to Chiropractors marketing on Facebook, the return on investment is extremely low… and even if you aren’t paying for Facebook advertising, when you factor in your time (as you should), there are better uses for it.
Now if you enjoy Facebook and consider it entertainment and have a “What the heck” attitude about promoting your practice on it, then fine. But just realize that you are turning part of your practice into a hobby.
So then it comes down to how much time can you afford to spend on this hobby.
If time is limited, I recommend simply posting parts of each Daily Health Update on your page. Or take each Daily Health Update and post pieces of it throughout the day… with a link to your blog. (Just put the URL of your blog after your post)
Better yet,
Have your staff do it for you.
