It all started with a flight back to San Francisco.
Across the isle from me sat Dr. Michael Roizen. I recognized him from his numerous PBS, Oprah, and Dr. Oz appearances.
Hours into the flight, I mustered up the nerves to reach across the isle, offer a handshake, and introduce myself.
As he would tell you, I startled the heck out of him. He was nearly asleep. It was dark. He jumped out of his seat as if someone told him that the plane was going down.
I felt bad for him and embarrassed for myself.
Anyway, I knew I had to make my pitch: that he would be a perfect fit for ChiroTrust….
He’s the Chief Wellness Director of The Cleveland Clinic, and I represent some of the most significant D.C.s in Canada and the United States… and that together, with the ChiroTrust system and processes, we can reach millions of people that we wouldn’t otherwise reach independent of one another.
He gave me his card and went back to sleep.
I wasn’t too proud of my performance.
But after a few months of emails and I’m sure, due diligence on his side, he agreed to write for me… for us.
That was many years ago and we now have a mutual admiration for one another.
He’s a workhorse, a prolific writer, and has a great sense of humor.
On top of that, he’s an extremely intelligent person—a genius actually.
If you would have asked me 25 years ago if the Chief Wellness Director of The Cleveland Clinic would be endorsing ChiroTrust (our way of delivering Chiropractic)—or anything “Chiropractic” for that matter— and writing for us each month, I’d say to you…
“N E V E R!”
…But that just goes to show you how powerful and dead-on ChiroTrust is.
So please don’t judge ChiroTrust by how affordable we are—that we must be less valuable to you than the $10,000 – $20,000 annual consulting contracts out there.
Instead, see us as an affordable force for good…for your practice, your patients, and yes, for Chiropractic.
A unique “Done For You” system that if fully executed…
Creates the Trust of a Parent, Top-of-Mind Awareness of a Celebrity, and the Zero Patient Resistance of a Cardiac Surgeon.
ChiroTrust will be here long beyond my lifetime and will continue to become more elegant and clear in its purpose, its message, and its way of delivering value to you and your practice.
So stay focused, stay engaged with ChiroTrust, and stay tuned…
More to come.