Most D.C.s acknowledge how Chiropractic philosophy came into being.
And many use Chiropractic philosophy as their basis for patient education and care recommendations…and my guess is, as their answer to getting more people under Chiropractic care.
But does this work?
Does this attract or repel?
Does this create clarity and compliance or confusion and controversy?
Is this helping or hurting the profession?
If being market-driven more than product-driven would get a higher % of consumers to utilize Chiropractic care, would the profession (and you) embrace it?
What ChiroTrust has found is that in this day and age, trust and patient satisfaction increases when you are market-driven.
…and trust and relevance builds practices.
What doesn’t work as well is trying to change someone’s buying behavior or belief systems.
So if your practice isn’t growing…
If patients aren’t coming back and referring others… then…
Ask yourself…
“What can I eliminate?”
“Am I creating resistance?”
“Am I giving consumers what they want and how they want it?”
“Am I agreeing with them or am I trying to get agreement?”
