Doc,
Have you ever had a patient ask you, “How does Chiropractic work?”
I bet you have.
Next time you do, instead of giving your patient a summary of a Chiropractic School education, tell them WHY Chiropractic works.
Why is more important that how.
Here’s “why”…
“How” expects them to know what you know about Chiropractic. That’s a tall order.
But they can understand “Why”.
“How” makes you sound like a salesperson.
But “Why” positions you as a Doctor.
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Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+
