In Chiropractic, we have this thing called a “Report of Findings”.
It’s typically how and when D.C.s justify the need for care and present a treatment plan to a new patient.
But the question you should be asking regarding everything you say and do is…
Is it working?
In most cases, it is not.
Most Chiropractors waste too much time and words on their ROF.
As a result, they appear defensive.
They sound as if they are selling.
More importantly, patients either aren’t listening, or are not factoring most of it into their decision-making process.
Also, are you reporting your findings? Really?
And are those “findings” increasing compliance or increasing confusion and/or controversy?
A highly successful and mostly referral-based practice’s success is never due to the ROF.
This type of practice gives patients what they want and how they want it.
It doesn’t need a “Report of findings” room, patient videos, or a multi-day closing sequence.
Experiment.
Keep it short and sweet.
Keep it simple.
By the way, in the mind of the patient, they’ve already said “yes” or “no” to you before your ROF anyways.
How they heard about you has a bigger impact on them than what they hear from you.
