…Is Your Chiropractic Marketing Consultant Secretly Doing This To You?
Is What Is Sold To Chiropractors Proper, Good, or Reasonable?
pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable?
Occasionally a member will ask me about a specific product and/or strategy that he or she has heard about. Obviously, effected by claims made in terms of what it could do for their practice.
Instead of telling them why it may, may not, or will definitely not work in the real would, I pose this question to them…
Would you be proud or even minimally comfortable with letting your patients hear the pitch, promise, claim, or motivation behind it?
In other words, if your patients saw and heard what you did, would it be more or less congruent with what they want?…Or just want YOU want? Did the messenger craft a product, service, and/or pitch knowing that it’s what only Chiropractors want to hear?
